Content Digital Marketing Executive
Diaspora InsuranceBirmingham, England, United Kingdom
Added 3 Aug · still live
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
Our predicted code SOC 3554 (76% match) is an eligible occupation, with a going rate of £41,700, and Diaspora Insurance is a licensed sponsor. That is our reading of the published rules. Whether they issue a Certificate of Sponsorship is still their call.
About the role
Job Title Content Digital Marketing Executive Department Marketing Reports To Marketing Manager Employment Type Full-Time Work Location On-Site Requirement Full Driver’s License Salary £30,000 – £35,000 per year
Full Job Description
A Content Digital Marketing Executive at Diaspora Insurance is responsible for developing and executing online marketing strategies that drive brand awareness, audience engagement, and lead generation. This role combines social media management, content creation, paid campaign execution, and data analysis, with the added responsibility of representing the brand at events and ensuring a smooth content and communications pipeline between internal teams and external stakeholders.
Key Responsibilities
Social Media Management:
Full Job Description
A Content Digital Marketing Executive at Diaspora Insurance is responsible for developing and executing online marketing strategies that drive brand awareness, audience engagement, and lead generation. This role combines social media management, content creation, paid campaign execution, and data analysis, with the added responsibility of representing the brand at events and ensuring a smooth content and communications pipeline between internal teams and external stakeholders.
Key Responsibilities
Social Media Management:
- Manage and grow social media profiles across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Craft copy and visuals that reflect DI’s tone of voice and maintain a consistent brand identity.
- Identify and engage with relevant influencers, online communities, diaspora groups, and content creators on social media to explore collaboration opportunities that enhance brand visibility and generate high-quality leads.
- Establish and maintain a tracker of all brand associates, ambassadors, and influencer partnerships to monitor their deliverables, deadlines, and overall performance against agreed terms. Generate regular performance reports and flag non-compliance or underperformance.
- Draft, manage, and regularly update service level agreements (SLAs), brand partnership agreements, and performance contracts to ensure clarity of deliverables and protect brand interests in all collaborations.
- Create engaging and shareable content — from ideation to execution — including text, imagery, graphics, videos, Reels, and behind-the-scenes content.
- Attend events on behalf of Diaspora Insurance, representing the brand professionally and capturing real-time content opportunities.
- Assist in managing event-related logistics and post-event content deliverables.
- Maintain and manage an integrated events, content, and external stakeholder calendar to streamline planning, ensure deadline visibility, and support smooth execution.
- Liaise with event organisers, community partners, and internal departments to ensure alignment and timely delivery of campaigns and deliverables.
- Monitoring social discussions, responding to comments and messages, and building relationships with followers.
- Plan, execute, and evaluate digital campaigns across platforms, adjusting strategies based on performance insights.
- Track content and campaign performance metrics.
- Analyse data to optimise future strategy and content types.
- Prepare and present regular performance reports and recommendations.
- Contribute to on-page and off-page SEO strategies to improve search visibility, organic traffic, and domain authority across key markets and diaspora-related searches.
- Conduct keyword research relevant to Diaspora Insurance’s services, audiences, and target geographies to guide content strategy and campaign messaging.
- Write, edit, and optimise website copy to ensure clarity, relevance, and keyword alignment — including landing pages, product descriptions, blog posts, FAQs, and campaign-specific pages.
- Ensure all written content is user-centric, accessible, and aligned with DI’s tone of voice and brand positioning, while also being structured for SEO performance (e.g., headers, meta descriptions, internal linking).
- Support regular updates and audits of the website to ensure all content is current, links are functional, and key CTAs (calls to action) are tracked and optimised for conversion.
- Monitor website performance using tools like Google Analytics, Search Console, and SEMrush (or similar), and generate reports on traffic sources, bounce rates, conversions, and user behaviour to inform strategic improvements.
This description is the source posting as it read when we added it. We are not affiliated with Diaspora Insurance, so check their own site for the current details.
Where this offer sits in the market
SOC 3554 · UK · ONS ASHE 2025 · ~104k in sampleP25 £27kP75 £42k
£24kmedian £33kgoing rate £42k
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Browse more sponsored jobs at Diaspora InsuranceAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Diaspora Insurance holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.