Director, Creator Marketing & Digital Publicity
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Director, Creator Marketing & Digital Publicity
Salary: £70k+ depending on experience
About Us
DDA is a leading global creative marketing and strategic communications agency working in the entertainment and brands spaces. With offices in London, Los Angeles, New York and Dubai we offer a bespoke service and truly global reach for festivals, networks, platforms, producers, distributors, creators financiers, government organisations, and brands.
DDA provides creative and insightful strategies, tailored campaign solutions, and a ‘round-the-clock’ service across all the agency’s lines of business, which includes US and UK Film, Series and Games Publicity and Influencer Campaigns, Awards Campaigns, Strategic Consumer and Corporate Communications, Influencer management, Entertainment and Brands Social Media campaigns, Creative Studios, Brand Partnerships, International and Festival publicity, Live Event Design and Production, Live Content Production and International Festival Event Management and Logistics.
About You
As Director of the Creator Marketing & Digital Publicity team, you’ll be responsible for a thriving team of eight influencer specialists. Under your stewardship, the team will continue to deliver the highest standard of work for the world’s leading entertainment brands as well as the most exciting independent filmmaking talent.
Maintaining oversight across a vast caseload, you will work with your senior team to ensure that highly creative, results driven campaigns are delivered to schedule and to ensure the team itself is properly resourced. This requires impeccable organisational skills, as well as a keen attention to detail.
Your knowledge of the Creator landscape and social trends is exceptional, and you also demonstrate a solid understanding of the UK Film and TV space. Your relationships with Creators and Agents are built over years of collaboration.
An impeccable presenter, you are excited at the prospect of driving new business and are able to inspire excitement for your ideas in a pitch setting. You are keen to innovate and deepen our work in the industry, including exploring new revenue streams.
10+ years Creator Marketing experience in Film, TV or adjacent industry essential. Agency experience highly desired.
Your Key Responsibilities Include:
Client Relationships
- Strengthen and deepen relationships with our existing clients and build new ones, adding value with expert knowledge and ensuring feedback is thoroughly reviewed
- Support cross-functional teams, ensuring they have what they need to deliver great work
- Act as a point of escalation for any client issues. Address challenges proactively and maintain a positive partnership with historic and new clients
- Work with the SVP UK Consumer Publicity and senior partners to troubleshoot any issues relating to this ongoing work
Delivery
- Support the senior team in delivering the best possible outcome for a project
- Ensure standards for all client comms and documentation are clearly understood by project teams at the outset. Be ready to step in to troubleshoot if needed
- Resource each project accordingly with consideration of workloads, client fit, opportunities for growth and the passions of individual team members
- Ensure campaign/event budgets are kept and regularly updated for clients as required. Support project leads in this work
- Develop and maintain exceptional relationships with Creators/Creator Managers, whilst ensuring maximum visibility for our projects
Strategy and Innovation
- Champion creative, culturally relevant approaches to creator strategy, with an awareness of client objectives and competitive landscape
People
- Build relationships with other Heads of Department – develop deeper understanding of all our services and educate others on the work of your department
- Proactively share information with other departments where suitable to support new business drives
- Contribute ideas about the agency overall? How can the environment be improved, what innovations can we introduce
- Invest in your team’s growth through coaching, mentorship, and clear development plans
- Help foster a positive, collaborative, and inclusive team culture
- Line-manage with empathy, transparency, and high standards
Skills & Experience
- Demonstratable experience in working in Influencer marketing at a senior level within the Film, TV and Entertainment sector.
- Extensive hands on experience of paid and earned creator campaigns married with an excellent understanding of influencer advertising practices and regulations, and reporting metrics
- Proven leadership and strategic experience working on campaigns, with strong experience of client management
- Exceptional relationship building skills
- Known to a range of clients in the entertainment sector as well as a host of talent managers
- Red carpet experience a plus
- Highly motivated with exceptional influencing and negotiating skills
- Previous experience managing senior colleagues, carrying out appraisals and assisting with their progression
DDA are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all qualified individuals, regardless of race, gender, sexual orientation, religion or disability. If you require any accommodations during the application process, please contact marnie.watson@ddaglobal.com