Director Product Marketing (f/m/d)
ThinkprojectReading, England, United Kingdom
Added 16 Jul · still live
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 1132 is an eligible occupation, but we classified this role with low confidence (46% match). If the code is right — and Thinkproject is a licensed sponsor — it should qualify, but double-check the occupation eligibility rules against the actual role.
About the role
What do we do?
Introducing Thinkproject Platform
Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.
By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
What your day will look like
As the Director of Product Marketing you will lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built
asset lifecycle. This role owns value articulation, positioning, and go-to-market
execution for Thinkproject’s platform and solutions, ensuring clear differentiation
across planning, construction, handover, and operations.
It is a critical leadership role in a growing and evolving organisation. The Director will
establish a scalable, AI-enabled Product Marketing operating model, enabling faster
launches, stronger regional execution, and reduced dependency bottlenecks across
Marketing and Sales.
Your Core Responsibilities
Product Marketing Strategy & Platform Positioning
Introducing Thinkproject Platform
Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.
By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
What your day will look like
As the Director of Product Marketing you will lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built
asset lifecycle. This role owns value articulation, positioning, and go-to-market
execution for Thinkproject’s platform and solutions, ensuring clear differentiation
across planning, construction, handover, and operations.
It is a critical leadership role in a growing and evolving organisation. The Director will
establish a scalable, AI-enabled Product Marketing operating model, enabling faster
launches, stronger regional execution, and reduced dependency bottlenecks across
Marketing and Sales.
Your Core Responsibilities
Product Marketing Strategy & Platform Positioning
- Define and drive the global Product Marketing strategy across Thinkproject’s Built Asset Lifecycle Platform, including Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management.
- Own platform-level positioning and cross-module value propositions, not just individual products.
- Ensure alignment between company strategy, product roadmap, and customer value articulation across regions and industries.
Value Stories & Messaging Excellence
- Establish and own a standardised value story framework: Customer pains, challenges, or opportunities, mapped product capabilities, differentiated outcomes vs. alternatives and quantifiable business impact
- Build and maintain a reusable value story library used across Product Marketing, Demand Generation, Sales Enablement, and Customer Success.
- Ensure all messaging is evidence-based and grounded in real customer scenarios and measurable impact.
- Lead global and regional GTM planning for product releases, major features, and cross-module solutions.
- Own launch readiness, ensuring Sales, Demand Gen, Services and regional teams understand and can articulate value before external activation.
- Define launch frameworks, timelines, KPIs, and post-launch adoption tracking.
- Partner closely with Product Management to showcase and demo key capabilities in webinars, videos, demos, and sales-facing formats.
- Own the messaging foundation that Demand Generation builds on, ensuring campaigns are grounded in clear value articulation, differentiated positioning and customer relevance.
- Define and maintain core messaging frameworks for the platform and solutions, including value propositions, key messages and proof points, taglines and short-form narrative hooks.
- Develop and continuously refine persona definitions, including: Buyer roles, jobs-to-be-done, pains, success metrics and buying triggers as well as Message hierarchies by persona (what matters most, what to lead with, what to prove).
- Lead and structure persona and buyer research, synthesising insights from: Customer interviews and references, Win/loss analysis, Sales and Customer Success feedback.
- Provide Demand Generation with clear, reusable inputs (messaging blocks, value stories, persona guidance) that reduce iteration cycles and dependency friction.
- Lead the narrative and agenda shaping of Thinkproject’s most visible market moments and customer proof points.
- Steer the content direction and agenda framing of flagship events (e.g. customer conferences, major industry events, strategic webinars), ensuring a clear end-to-end narrative and strong linkage between market challenges, product capabilities and customer impact
- Define the key story arcs for events, working with Brand, Demand Gen and regional teams on execution.
- Work with the communications team and customer advocacy program lead to raise the quality bar for customer reference stories, including: selecting the right customer scenarios and use cases, framing the story around value, outcomes and business impact — not just features, ensuring stories are reusable across sales, campaigns, events and content
- Partner with Sales, Services, Corporate Communications and Brand to identify high-impact reference customers and develop: Case studies, Videos, Event keynotes and customer presentations
- Ensure customer stories reinforce Thinkproject’s strategic positioning and value narratives, not isolated success anecdotes.
- Ensure global positioning and messaging are adapted to regional market needs, buying behaviours, and maturity levels.
- Guide translation into local language specifics, including terminology, expressions, and culturally relevant framing.
- Enable regional Product Marketing Managers with clear guardrails, playbooks, and autonomy.
AI, Innovation & Ways of Working
- Maintain a strong understanding of AI trends and their impact on the construction and infrastructure software landscape.
- Partner with Product to articulate AI-driven diAerentiation clearly and credibly.
- Champion AI-first ways of working within Product Marketing, leveraging tools
- Accelerate messaging creation
- Scale competitive analysis
- Improve launch velocity and consistency
- Build PMM processes that scale impact beyond team size.
- Own competitive positioning across Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management markets.
- Synthesise customer insights, win/loss data, and market trends into actionable guidance for Product and GTM teams.
- Track industry developments including BIM / ISO 19650 adoption, digital construction maturity, procurement models, and AI adoption.
- Build, mentor and lead a high-performing international Product Marketing team.
- Establish repeatable playbooks for messaging, launches, demos, and enablement.
- Foster a culture of customer empathy, learning speed, and pragmatic execution.
- Act as a senior internal partner during a phase of organisational and capability transition.
- 8–12+ years of experience in B2B Product Marketing, including senior leadership roles.
- Strong background in enterprise SaaS; experience in construction, infrastructure, engineering, or asset management software highly preferred.
- Proven success leading international, multi-product and platform GTMs.
- Demonstrated expertise in positioning, messaging, and value proposition development.
Hybrid working | Work from abroad | Flexible working hours | Thinkproject Academy | Free English lessons | Unlimited learning | Headspace community access | Women's Network | Corporate volunteering | Social events
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your Contact
Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Working at thinkproject.com - think career. think ahead.
This description is the source posting as it read when we added it. We are not affiliated with Thinkproject, so check their own site for the current details.
Where this offer sits in the market
SOC 1132 · UK · ONS ASHE 2025 · ~229k in sampleP25 £65kP75 £122k
£47kmedian £90kgoing rate £87k£157k
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Thinkproject holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.