General Manager (UK)

The AI-powered OS for beauty, wellness and self-care

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.


Role Overview

We’re looking for an outstanding General Manager to take full ownership of Fresha’s UK business — one of our most important and high-potential markets.

This is a senior leadership role with responsibility for the growth and commercial performance of the UK. You’ll set the market strategy, lead our Sales and Account Management organisation, and ensure the business delivers against ambitious acquisition, revenue and retention goals.

Reporting directly to the Chief Commercial Officer, you’ll work closely with senior leaders across Product, Marketing, Operations and Finance to shape company priorities and ensure the needs and opportunities of the UK market are represented across the business.

We’re looking for someone who can operate equally well at strategic and executional levels. You’ll bring strong commercial judgement, structure and pace; build an exceptional leadership team; and create an environment where people have clear ownership and consistently high standards.

This is an opportunity to lead a significant market within a fast-scaling global technology business and have a direct impact on its next stage of growth.

Key Responsibilities

UK Business Ownership

• Own the overall growth and commercial performance of Fresha’s UK business, with accountability across acquisition, activation, revenue and retention.

• Set the strategic direction for the UK market, translating company objectives into clear priorities, targets and execution plans.

• Identify the biggest opportunities and barriers to growth, making clear decisions on where to focus people, resources and investment.

• Develop a deep understanding of the UK market, competitive landscape and customer needs to inform local strategy and broader company priorities.

Commercial Strategy and Execution

• Define and execute the UK go-to-market strategy across Sales and Account Management, creating a joined-up approach across the full customer lifecycle.

• Build a rigorous commercial operating model with clear targets, forecasting, pipeline visibility and performance measures.

• Use commercial data and customer insight to diagnose performance, identify opportunities and adapt plans quickly.

• Continuously improve commercial productivity, processes and execution as the UK business scales.

Leadership and Organisation

• Lead, develop and scale a high-performing UK Sales and Account Management organisation.

• Build a strong management layer, hiring and developing leaders who can independently drive performance through their teams.

• Design the organisational structure, roles and capabilities required to support Fresha’s continued growth in the UK.

• Set clear expectations, coach leaders effectively and address performance gaps quickly and constructively.

• Stay close to the commercial organisation and key customers, stepping into important conversations, negotiations and challenges where senior leadership can materially improve the outcome.

Culture and Performance

• Build a high-performance culture defined by ownership, accountability, ambition and strong commercial standards.

• Create clear operating rhythms that give teams focus, visibility and momentum.

• Ensure strong performance is recognised, underperformance is addressed and every team understands what success looks like.

• Lead with energy, clarity and visibility, creating an environment where people are empowered to take ownership and perform at their best.

Cross-Functional and Market Leadership

• Act as the senior voice of the UK market within Fresha, ensuring local opportunities, challenges and customer needs are understood at company level.

• Partner closely with Product, Marketing, Operations, Finance and other teams to unlock growth and improve the customer experience.

• Turn market and customer insight into clear recommendations that influence company initiatives, product development and commercial priorities.

• Build strong relationships across the organisation, communicating clearly, challenging constructively and influencing effectively across functions.

What We’re Looking For

• Significant commercial leadership experience within a high-growth SaaS, marketplace or technology business, ideally with ownership of a country, region or substantial business unit.

• A proven track record of delivering sustained commercial growth in ambitious, fast-moving environments.

• Experience building and scaling multi-layered Sales and Account Management organisations, including successfully leading through managers.

• Strong experience in SMB-focused commercial environments with high volumes of customers, transactions or sales activity.

• Demonstrated success building high-performing teams and developing strong commercial leaders.

• Strong commercial and analytical judgement, with the ability to translate data and market insight into clear decisions and action.

• Experience building disciplined forecasting, performance management and commercial operating rhythms.

• Ability to balance long-term strategic thinking with pace and excellence in day-to-day execution.

• A clear, credible and direct communicator who can influence senior stakeholders and align teams around a common direction.

• Comfortable operating at every level when required — from market strategy and organisational design to coaching leaders and joining critical customer conversations.

• Thrives in a fast-paced, high-accountability environment and brings clarity, energy and momentum through change.

Working at Fresha

We’re building an inclusive, collaborative and high-performing culture at Fresha. We value diverse perspectives and believe great leadership comes from creating an environment where people have clarity, ownership and the support to perform at their best.

We’re committed to providing an inclusive hiring experience. If you need any adjustments or additional support during the hiring process or in the role, we’re happy to accommodate.