Responsibilities
As Global In-Store VM Senior Manager, you will play a pivotal part in shaping the future of in-store experiences for Coty CB Color Cosmetics brands, within the Global In-store Excellence team.
This role will be at the forefront of leading in-store experiences for our brand. This role demands a strategic approach, combining creative innovation with a deep understanding of retail trends, shopper behaviour and retailer’s landscape. You will collaborate closely with cross-functional teams to ensure that every aspect of the store experience aligns with broader brand strategies and market needs. This position requires a creative mindset, strong project management skills and agility.
YOUR MAIN FOCUS
In-Store Experience
- Translate brand strategy and product innovation launches into clear, executable global merchandising guidelines for permanent and temporary retail environments;
- Design and develop permanent in-store fixtures, and visual merchandising elements that maximize brand expression and are rooted in shopper insights while also considering retailers and competitive environment, for an optimized store experience and ROI;
- Stay ahead of retail trends and the competitive environment to create stand out and ROI driven in-store solutions;
- Print production knowledge.
Cross-Functional Collaboration & Communication
- Create strong written and verbal briefs that effectively communicate project objectives, requirements, and expectations, incorporating insights from cross-functional teams;
- Provide strategic retail and in-store expertise to guide and influence global brands and creative teams in the development of campaigns and distinctive assets;
- Collaborate with global cross functional teams to advise on global guidelines adaptation to local specificities;
- Work closely with internal teams and external agencies to maintain feedback loops and ensure alignment from design to execution, supporting the strategic direction.