Head of Brand - Jaded Man

Reports to:

CEO & Co-Founder

Job Overview:

As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

Key Responsibilities:

• Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
• Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
• Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
• Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
• Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
• Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
• Team Leadership: Build, lead, and inspire a high-performing brand and creative team

You’ll Thrive in This Role If You Are...

• A strategic thinker with a strong creative eye and cultural radar.
• Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
• Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
• Obsessed with storytelling, aesthetics, and the power of community.
• Comfortable working in a fast-paced, startup environment.