Influencer Executive (German Market)

INFLUENCER EXECUTIVE – D2C WELLNESS BRAND (German Market)

A fast-scaling, science-backed wellness brand is expanding into Germany, and is looking for a commercially-minded Influencer Executive to build and own its influencer and affiliate programme in this brand-new market. This is a genuine market-ownership opportunity: you'll be UK-based, but you'll need to know the German creator landscape better than anyone else in the business.

Key Responsibilities

• Own end-to-end delivery of paid influencer and affiliate campaigns across Germany, from briefing through to reporting
• Build and manage a pipeline of German micro and macro influencers aligned to brand tone and performance goals
• Secure whitelisting/usage rights and work with the creative team to get boosted content scale-ready and FTC/compliance-appropriate
• Lead negotiations, contracting, content approvals, and performance tracking for creator partnerships
• Set up tracking links, discount codes, and reporting frameworks, and share performance insights and recaps
• Identify emerging German creator talent ahead of the curve, liaising directly with creators, managers, and agencies

Skills & Experience

• 2+ years' experience in influencer marketing, affiliate marketing, talent management, or paid social
• Fluent German speaker (spoken and written) — essential, as all briefs and creator content will be produced natively for the German market
• Deep understanding of the German creator/influencer economy — the platforms, agencies, and market rates — even while working from the UK
• Understanding of the wellness/supplements category is highly desirable

Personal Attributes

• Genuinely immersed in the German creator economy
• Strong point of view on brand and content quality, not just reach and engagement metrics
• Proactive and ambitious, energised by building something from the ground up

Location & Workplace Policy

• Fully remote, UK-based (must be able to come into London)
• Full-time, permanent

If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Want me to update the screening questions too, since one currently asks about UK remote eligibility separately from German fluency — I can tighten those to reflect "UK-based, German-fluent" as the core combined requirement if useful.