Performance Marketing Executive
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Company Description AIMS Accountants for Business is the largest network of independent qualified accountants in the UK, specialising in services for small to medium-sized businesses (SMEs). Founded in 1993, the organisation works with nearly 15,000 clients annually and is known for a modern, client-focused approach to accounting. AIMS emphasises transparent pricing, offering free initial consultations and fixed fees agreed in advance, with no extra charges for routine calls or emails. Its accountants provide both core accounting services and practical business advice, drawing on their experience of running their own practices. The company is dedicated to managing clients’ finances effectively so they can focus on growing their businesses.
Role Description The Performance Marketing Executive is a full-time, on-site role based in Ashford. The individual in this role will plan, implement, and optimize digital and offline marketing campaigns to drive lead generation and brand awareness for AIMS Accountants for Business. Typical responsibilities include conducting market and audience research, managing performance channels (such as paid search, paid social, and email), and tracking campaign metrics against agreed targets. The role involves collaborating with internal stakeholders to align marketing activities with business objectives, supporting sales initiatives, and preparing regular performance reports with actionable insights. The Performance Marketing Executive will also contribute to testing new marketing approaches, refining messaging, and ensuring consistent brand representation across all channels.
Qualifications
- Strong market planning skills, including campaign strategy development and performance forecasting.
- Proficiency in market research and data analysis to identify audience segments and growth opportunities.
- Effective communication skills for collaborating with internal teams and translating data into clear recommendations.