Senior Marketing Manager, France, Benelux & EMEA

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Difference You Will Make

The Senior Marketing Manager, France, Benelux & EMEA will report to the Senior Marketing Lead, France & Benelux. They will support them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding the regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.

With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.

Responsibilities

• Build and maintain a deep understanding of the French and Benelux consumer, the competitive set and the local travel landscape. Interpret research, and bring those insights to bear on local plans and global strategy.
• Develop growth plans for current and prospective guests and hosts in each market, addressing the distinct demand and supply priorities of the region. Collaborate across functions to build an integrated roadmap that delivers on the strategy.
• Local programs leadership: Identify and lead local campaign opportunities and execution in France for seasonal moments as well as other relevant France-led campaigns and partnerships.

An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels

Solid business acumen to understand key business and consumer levers that unlock growth

Experience managing agencies and leading cross-functional programmes across multinational teams, with influence rather than direct authority

Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing

Willingness to regularly travel internationally when required

Record of success in leading teams, measurement of ROI, and accountability for results

Ability to thrive in a fast-paced startup environment

Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly

The ability to work at both strategic and tactical levels

Fluent in French & English (written and verbal)

Appreciation for design and a passion for Airbnb

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care Of You

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

United Kingdom Annual Pay Range

£72,000—£90,000 GBP