SEO Manager

Company Description Lane is a Certified B Corp creative and media agency dedicated to helping purpose-driven and ambitious businesses achieve sustainable growth. The agency partners with inspired organizations to turn their brand propositions into measurable performance across channels. Lane combines strategic thinking, creativity, and media expertise to deliver impactful campaigns that drive results. Team members collaborate closely with clients who value responsible business practices and long-term success. The culture emphasises innovation, accountability, and positive impact for clients, communities, and the environment.

Role Description The SEO Manager position will be accountable and responsible for the management of a portfolio of SEO clients, owning delivery, client relationships and results within Lane's established SEO approach. This is an opportunity for an experienced SEO practitioner to take on real account ownership while working closely with and reporting into the Senior SEO Manager to develop further.

SEO is a growing part of Lane's offering. As part of the team you'll work under the direction of the Senior SEO Manager to align on strategy and methodology, while running the day-to-day relationship and delivery for your own client roster.

The SEO Manager will:

1. Manage the day-to-day relationship and delivery for an assigned client roster, including calls, reporting and account management, following Lane's SEO approach.

2. Lead keyword research and content briefing in collaboration with the content team, translating findings into actionable recommendations.

3. Communicate SEO performance and recommendations directly to clients, including challenging conclusions where the data doesn't support them.

4. Tie SEO work to commercial outcomes for clients, not just rankings and traffic movement.

5. Evaluate AI search visibility as an extension of core SEO fundamentals, not a separate discipline.

6. Provide a clear status of client SEO activity, ensuring we're consistently adding value to each client's position.

7. Support the Senior SEO Manager in spotting and developing SEO opportunities across the wider client base.

8. Run and interpret technical SEO audits using primary data from tools like Ahrefs, GSC and GA4.

Experience required

- 3-5 years work experience in a dedicated SEO role, agency or in-house

- Direct client-facing experience: running calls, managing expectations, owning the relationship

- Confident working directly with Ahrefs (or equivalent tools), Google Search Console and GA4

- Ability to evaluate content quality from an SEO and user-centric perspective

- Strong verbal, written and presentation skills

- Collaborative, comfortable working within an established methodology while contributing ideas

- Strong time management skills, able to manage multiple accounts to time and budget

- Ability to communicate confidently with stakeholders across levels of seniority

- Solid technical SEO grounding