Creative Performance Strategist

Job Title: Creative Strategist @ Fast-Growing Global Home & Lifestyle Brand

Location: Remote (UK), moving to hybrid ~2 days/week in Central London later in 2026

Job Type: Full-Time, Permanent

Salary: £60,000 - £75,000 DOE

A fast-growing, globally established home & lifestyle brand is looking for a Creative Strategist to lead their UK paid social creative as they build out a brand-new UK arm of the business.

Already a major name internationally, the brand is now investing serious budget into scaling its presence in the UK market from the ground up. With strong backing, an ambitious growth plan, and a lean founding team on the ground, this is a genuinely rare opportunity to shape a market from day one.

This is a hands-on, high-impact role sitting at the intersection of data and creativity. You'll own the UK paid social creative process end-to-end, briefing, testing, iterating and reporting, working closely with global creative and an external creative agency to keep pace with a fast-moving growth agenda.

Key Responsibilities

• Own the end-to-end creative strategy process for UK paid social, using customer insight, performance data and platform best practice to produce high-performing ads
• Manage a creative roadmap, tracking what's briefed, in progress, ready to test and next
• Build a deep understanding of the UK customer through internal data, reviews and other sources
• Run parallel creative workflows: iterating on existing assets and launching new creative to unlock growth
• Write clear, hypothesis-led creative briefs that highlight key product USPs
• Collaborate with producers, creative directors, editors and external agency partners (local and global) to bring ideas to life
• Monitor and report on ad performance, sharing learnings and actions with UK and global stakeholders
• Source and activate UK creator content, building a pipeline of relevant talent for whitelisted ads

Skills & Experience Required

• 3-5+ years' experience in a performance creative, graphic design or similar role, ideally with UK/European market exposure
• A strong portfolio of successful paid social campaigns; DTC, homewares or lifestyle brand experience is a plus
• Strong copywriting and editing skills, with sharp attention to detail on short-form ad copy and hooks
• Solid understanding of paid social testing methodologies and platform best practice (Meta, TikTok, YouTube, Pinterest)
• A strategic, data-driven creative thinker who loves combining storytelling with performance data

Why Apply?

• Join a globally established, high-growth brand at a pivotal, early stage of its UK journey
• Genuine ownership of UK paid social creative strategy from day one
• Work directly with senior stakeholders in a highly collaborative, low-ego environment
• Strong scope for progression as the UK team builds out around you
• Be part of shaping a market from the ground up for a brand with real international pedigree

If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/