Retail Media Lead

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description

Retail Media Lead

We are hiring a Retail Media Lead to join us on an exciting new client partnership and play a pivotal role in shaping the future of retail media. This is an opportunity to lead ambitious, full-funnel retail media programmes for a major global brand while helping to define best practice across one of the industry's fastest-growing disciplines. Working at the intersection of media, commerce, data and technology, you'll bring together talented teams, innovative thinking and commercial expertise to deliver meaningful growth for our clients. If you're passionate about retail media and excited by the chance to influence strategy, build capability and create work that makes a real impact, we'd love to hear from you.

Responsibilities

What you'll be doing:

• Lead the development and delivery of best-in-class retail media strategies that drive measurable business outcomes for a major client.
• Inspire and support a high-performing team, creating an environment where people can grow, develop and do their best work.
• Build trusted relationships with senior client stakeholders, acting as a strategic partner and advisor on retail media opportunities.
• Identify and champion innovative approaches, emerging platforms and new technologies that unlock growth and competitive advantage.
• Drive collaboration across media, commerce, data and strategy teams to deliver integrated full-funnel solutions.
• Support business growth through thought leadership, client development opportunities and participation in new business activity.
• Stay at the forefront of the retail media landscape, translating market trends and insights into actionable recommendations.

Qualifications

Skills we're looking for:

• Proven experience delivering retail media programmes within an agency, retailer or client-side environment.
• Strong leadership skills with the ability to motivate teams, build capability and create positive outcomes for clients and colleagues.

A track record of developing and growing retail media strategies for large or complex brands.

Deep understanding of retail media, commerce and e-commerce ecosystems, including how they connect with broader marketing activity.

Experience working with multiple retail media platforms and using data to inform planning, optimisation and measurement.

Excellent communication and stakeholder management skills, with confidence engaging audiences at all levels.

A collaborative, curious and commercial mindset, with a passion for continuous learning and innovation.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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