About the role

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷

Senior CRM Executive (6-Month Fixed-Term Contract) | 📍London – Hybrid (1-2 days in the office) | 💰Competitive Salary + Benefits | 6-Month Fixed-Term Contract

About the Role

At Moonpig Group, our mission is to help people connect and create moments that matter. As an international group spanning Moonpig, Buyagift, Red Letter Days, and Greetz, we're continuing to grow our reach and create meaningful experiences for millions of customers.

We're looking for a Senior CRM Executive to join our New Markets team on a 6-month fixed-term contract. This is an exciting opportunity to help shape how we engage customers across our Irish, Australian, and US markets while contributing to the future growth of Moonpig Group.

Working closely with the CRM Manager, you'll use customer insights and data to design, deliver, and optimise CRM programmes that engage, inspire, and retain customers. You'll bring fresh thinking, a passion for CRM, and a curiosity for growth marketing, helping us build stronger customer relationships and increase customer lifetime value.

Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.

Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.

Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.

Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.

Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.

Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.

Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.

Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.

Passion for creating engaging customer experiences and continuously improving CRM campaigns, content, and messaging.

Ability to use customer insights and external trends to identify opportunities that add value for customers.

Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.

Collaborative approach with experience working effectively across diverse teams and stakeholders.

Experience using CRM platforms and Email Service Providers, ideally Sailthru.

Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.

Familiarity with Canva or other design tools would be beneficial.

Experience working across international markets would be advantageous but isn't essential.

Stage 1: Recruiter Screening Call

Stage 2: Interview with the Hiring Team

Stage 3: Final Interview with Senior Stakeholders

Our process may vary depending on role and availability. We keep candidates informed of any changes.

Ready to apply? This role likely qualifies for a Skilled Worker visa.

This description is the source posting as it read when we added it. We are not affiliated with Moonpig.com Limited, so check their own site for the current details.

About sponsorship for this role

Does this job guarantee visa sponsorship?

Not necessarily. Moonpig.com Limited holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.

What salary is needed for this role to be eligible?

The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.

About the role

About the role

Senior CRM Executive (6 Month Fixed-Term Contract)

About the role