Regional Marketing Manager

Job description:

Role Title: Regional Marketing Manager - London and South-East

Division: Marketing and Client Strategy

Location: London

Contract: Permanent 

Working pattern: Hybrid

About the Role

Join Rathbones as a Regional Marketing Manager and you will play a pivotal role across London, Guildford and Cambridge, where you will work closely with the Head of London Regional Marketing to bring strategy to life at a local level. This is a highly visible, hands-on role where you will embed yourself within the offices, build strong relationships across a large and diverse stakeholder group, and confidently deputise when required.

You will take ownership of delivering impactful, end-to-end marketing campaigns which are primarily focused on events and sponsorships, creating exceptional client experiences for primarily private clients, but also occasionally business owners and professionals.

With a strong commercial instinct and the ability to read the room, you’ll translate business needs into meaningful activity. You will also manage and develop team capability and will have one direct report in this role. You will use data insight to shape and optimise campaign delivery while ensuring accuracy, accountability and a seamless execution across a fast-paced and high-profile region.

You will be based primarily in our London office (with hybrid working), but will also travel to spend time with the teams in Guildford and Cambridge roughly once each month. There will also be travel required to attend events.

 

What you’ll be responsible for

 

• Build strong, effective and collaborative internal relationships within the regional team and wider marketing teams to ensure we bring the best of Rathbones to all clients and prospects.

Stakeholder Engagement: Confidence in developing and maintaining strong, effective relationships with stakeholders to drive the understanding of regional approach & support effective delivery of campaigns, strategic partnerships and initiatives.

Be confident in deputising for the Head of London Regional Marketing at appropriate meetings, supporting & representing the team.

Support the Head of London Regional Marketing in planning, creating and developing campaigns to achieve strategic objectives. Proactively build out and present recommendations to Head of London Regional Marketing.

Data-Driven Marketing: Using data driven insights to inform creative campaigns and marketing activity effectively targeting key audience segments, as well as engage and grow our existing client base.

Event & Sponsorship Management: Own & lead planning and execution of regional events and sponsorships (virtual and in-person), managing end-to-end logistics, supplier engagement, and hospitality coordination. Ensure compliance with Health & Safety, risk assessments, contracts, and GDPR.

Strategic Partnerships: Own and lead on strategic partnerships within the region to identify opportunities for the region (and cross regional) and maximise benefits.

Act as a key stakeholder for agencies, develop agency briefs and coordinate with external suppliers to effectively deliver on key marketing activations and partnerships, ensuring the highest quality is always delivered.

Content Development: Be confident in drafting, proofreading, and editing marketing materials—including collateral and client communications—ensuring alignment with brand tone, compliance & working alongside stakeholders to develop local content pieces to be leveraged across all channels.

Budgeting: Work effectively with a budget to activate campaigns. Working alongside Head of London Regional Marketing to actively report and manage budget forecasting, reconciliation, invoicing, and cost negotiation.

Reporting: Clear understanding, ownership of and commitment to measuring and reporting on the commercial impact and outcomes of all campaigns undertaken.

 

About you

 

If you meet some of these criteria and are excited about the role, we encourage you to apply

• End-to-end experience of, and a passion for, managing and executing events and sponsorship programmes aimed at delivering exceptional client experiences for  high-net-worth clients and prospective clients.
• Proven experience in inputting and delivery of multi-channel marketing campaigns.
• Experience of driving collaboration and coaching other team members to improve skillsets and delivery.
• Ability to evaluate and provide objective feedback on concepts and creative execution.
• Superb project management and organisational skills.
• Strong attention to detail, and confident articulation and delivery.
• Knowledge of importance of brand guidelines and consistency with events and sponsorship activation; ability to map client and prospect journeys.
• Experience of working and negotiating with suppliers and agencies.
• Deliver and work to tight deadlines, multi-tasking and ability to time manage own work effectively, as well as providing direct support to peers and others in the Regional team.
• Understanding & effectively adhere to financial services compliance regulations.
• Events management and multi-channel digital campaign experience within set budgets.
• Strong and demonstrable stakeholder management experience, at senior levels with the ability to influence decisions
• Previous experience within the Wealth Management Industry and working with high-net-worth clients is ideal, however experience with a financial services environment or a corporate environment is also great.
• Marketing or business-related qualification desirable but not essential.

Experience with Salesforce would be useful, but is not essential.

 

We offer:

Our offer to you

We want everyone at Rathbones to fulfil their potential, in an environment where you are proud to work and feel like you belong.

We offer a comprehensive remuneration package, which we review regularly, and benefits include:

·       A company pension - 9% non-contributory or 10% if you contribute 5%

·       Private medical insurance – Individual on joining, family after 1 year’s service

·       Life assurance  - 8 x salary

·       Income protection – 75 % salary

·       Company share scheme

·       Flexible holidays – purchase up to 5 additional days

·       Discretionary bonus

·       Green Car Scheme

·       Family friendly policies – enhanced family leave for parents & carers

·       Study support – study days and funding for courses and qualifications

·       Season travel ticket loans

·       Volunteering days

·       Gym discounts

·       Other voluntary benefits you can choose to suit you 

Our employees can choose to take part in various social groups and communities to support their wellbeing, growth, development and sense of community. These include:

·       Sports & Social Committees, such as cricket, football, netball, running, yoga, quiz nights, charity bake sales and much more.

·       Inclusion Networks

that help us drive change within the organisation such as Gender Balance, Multicultural, Abilities Count, Pride, Social Mobility, Generations, Take a moment to pause (Menopause) and Armed Forces. 

·       The NextGen IM Network, which brings together a community of trainees from across the UK, who are all at the early stages of their careers and offers development opportunities, exposure across the business as well as peer support and connection.

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values.

We’re a Level 1 Disability Confident employer under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities. Find out more about the Government Scheme online.

If you feel there are any reasonable adjustments that would make the process easier for you and help you to perform at your best whether that is due to disability, neurodiversity or other protected characteristic, just let us know by emailing us at recruit@rathbones.com

 

Mission

We believe in playing the long game. That means building consistent results, earning trust and doing the right thing — for our clients, our colleagues and the communities we’re part of.

Our values shape how we work:

- We aim high
- We get it done
- We show we care
- We do the right thing

These aren’t just words on a wall. They guide how we treat each other, how we make decisions and how we build relationships that last.

We will close this advert once we have received enough applications for the next stage. Please submit your application as soon as possible to ensure you don’t miss out.