TikTok Shop UK - Seller Incubation -Targeted Seller Activation & Growth Manager (Third-party Associate)
Added 10 Oct · still live
Likely
Sponsorship likelihood
This employer has issued visas recently
Not disclosed
Salary
Not disclosed by employer
£55,200
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3556 (75% match) is an eligible occupation, with a going rate of £55,200, and TikTok is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
In 2025, TikTok assigned 76 or more Certificates of Sponsorship for SOC 3556 jobs, according to the Home Office.
This could also be SOC 3544 (Data analysts). We read the code off the advert, so it is our best guess, not the employer's.
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3556 Sales accounts and business development managers Most likely code | £38,600 | £55,200 | £55,200 | £55,200 |
3544 Data analysts Also possible | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Responsibilities
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists.
As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs. You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments that shorten time-to-activation and improve early retention.
This role blends account management, operations knowledge, and scalable enablement. You will work closely with Account Strategists, BPOs, and cross-functional teams to ensure sellers receive the right support at the right stage, and that learnings from early-stage sellers are translated into repeatable playbooks and programs.
1. Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase
2. Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth
3. Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs
4. Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments
5. Track seller progress, activation metrics, and handover readiness to Account Strategists
6. Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys
7. Turn early-stage insights into repeatable playbooks, SOPs, and program improvements
Qualifications
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists.
As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs. You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments that shorten time-to-activation and improve early retention.
This role blends account management, operations knowledge, and scalable enablement. You will work closely with Account Strategists, BPOs, and cross-functional teams to ensure sellers receive the right support at the right stage, and that learnings from early-stage sellers are translated into repeatable playbooks and programs.
1. Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase
2. Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth
3. Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs
4. Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments
5. Track seller progress, activation metrics, and handover readiness to Account Strategists
6. Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys
7. Turn early-stage insights into repeatable playbooks, SOPs, and program improvements
Qualifications
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Minimum Qualifications
- Bachelor’s Degree or above, 1+ years experience in data analytics, business intelligence, or strategic operations, ideally in e-commerce or high-growth tech
- Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio
- Strong analytical and problem-solving skills with a sharp business acumen
- Experience turning data into narratives that influence decision-making across stakeholders
- Clear communicator who can translate complex data into simple insights and actionable next steps
Preferred qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow togeth
- Bachelor’s Degree or above, 1+ years experience in data analytics, business intelligence, or strategic operations, ideally in e-commerce or high-growth tech
- Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio
- Strong analytical and problem-solving skills with a sharp business acumen
- Experience turning data into narratives that influence decision-making across stakeholders
- Clear communicator who can translate complex data into simple insights and actionable next steps
Preferred qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow togeth
er, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
This description is the source posting as it read when we added it. We are not affiliated with TikTok, so check their own site for the current details.
Where this offer sits in the market
Sales accounts and business development managers (SOC 3556) · UK · ONS ASHE 2025 · basic pay · ~448k in sampleSOC 3556
- Middle half £40,144–71,448
- Median £53,820
- Going rate £55,200
- Threshold £41,700
- New entrant £38,600–49,680
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at TikTokAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. TikTok holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. In 2025, TikTok assigned 76 or more Certificates of Sponsorship for SOC 3556 jobs, according to the Home Office. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3556 going rate of £55,200. New-entrant and shortage discounts can lower it.