Head of Business Sales Performance and CVM
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 1132 is an eligible occupation, but we are only 46% sure that is the right code. E.ON UK is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 2432 (Marketing and commercial managers). We read the code off the advert, so it is our best guess, not the employer's.
About the role
As Head of Business Sales Performance & Customer Value Management, you will lead the commercial strategy for customer acquisition, margin growth and long-term retention across B2B channels, working closely with operational and commercial leaders to deliver sustainable results. You will optimise the multi-channel SME and mid-market proposition, driving customer loyalty and Customer Value Management (CVM) strategies while supporting strategic sales and Third-Party Intermediary (TPI) teams. The role will balance high-value bespoke transactions with scalable, cost-effective digital acquisition, while partnering closely with Credit Risk & Policy to embed effective underwriting and collections strategies. With a strong focus on profitable growth, you will ensure sales performance is balanced with effective risk and bad-debt management to maximise long-term customer value and EBITDA.
Main Responsibilities:
- Lead the commercial strategy across B2B routes to market, optimising strategic, TPI, broker, enterprise and digital channels to drive sustainable customer acquisition and growth.
- Partner with Sales, Pricing and Proposition teams to develop competitive tariffs, propositions, sales tools and targeted campaigns that maximise acquisition, conversion and customer value.
- Optimise acquisition costs, commission structures and channel performance, ensuring commercial investment delivers against volume, growth and profitability objectives.
- Work closely with Credit Risk & Policy to embed effective underwriting, pricing and collections strategies, balancing customer acquisition and retention with robust risk and margin management.
- Lead the Business Customer Value Management (CVM), retention and renewal strategy, using data and predictive insight to reduce churn, improve renewal and auto-renewal rates, and maximise long-term customer profitability.
- Identifying campaigns for new business acquisition to win new business and thought leadership to drive earned media coverage. To be developed in close collaboration with the product team and wider GTM community.
Key Skill Requirements:
- Strong understanding of revenue growth, B2B pricing, TPI/channel models and volume–margin dynamics within the UK business energy sector or a similar contract-led B2B market.
- Proven experience managing B2B acquisition across TPI/broker, relationship-led and digital e-commerce channels, with a track record of developing successful campaigns to win new business.
- Understanding of commercial credit checks, debt collection risks and bad-debt management within the utilities or B2B financial services sector.
- Proven experience leading or supporting high-performing sales, CVM and contract retention across multiple B2B channels.
- Strong analytical skills with experience using performance, customer and credit risk data to inform commercial decisions and optimise performance through CRM and BI tools.
- Excellent interpersonal and influencing skills, with proven experience engaging senior stakeholders, external partners and cross-functional teams.
- Proven ability to lead, develop and motivate customer-focused teams, fostering accountability, collaboration and continuous improvement while building strong talent and succession pipelines.
- Strong knowledge of UK business energy regulations, Ofgem standards, broker transparency and compliance requirements, or equivalent experience within a highly regulated sector.
Here’s what else you need to know:
- Role may close earlier due to high applications
- Any questions on the role -
This description is the source posting as it read when we added it. We are not affiliated with E.ON UK, so check their own site for the current details.
Where this offer sits in the market
Marketing, sales and advertising directors (SOC 1132) · UK · ONS ASHE 2025 · basic pay · ~229k in sample- Middle half £64,792–121,836
- Median £89,700
- Going rate £87,300
- Threshold £41,700
- New entrant £61,100–78,600
Similar sponsored roles
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Browse more sponsored jobs at E.ON UKAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. E.ON UK holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.