Head of Marketing
Likely
Sponsorship likelihood
This employer has issued visas recently
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 1132 (95% match) is an eligible occupation, with a going rate of £87,300, and Sheffield United Football Club is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
1132 Marketing, sales and advertising directors Most likely code | £61,100 | £69,800 | £78,600 | £87,300 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Sheffield United is seeking a senior marketing leader to build the club’s marketing strategy, sharpen its brand and turn supporter insight into measurable commercial growth.
Reporting to the Chief Executive Officer and sitting on the Senior Leadership Team, you will lead an established function across customer relationship management, design, content, social media, video and campaign delivery. You will set the strategy, define priorities and make marketing a stronger commercial partner to the wider club.
The ambition is a sustained return to the Premier League. In the club’s first season without parachute payments, you will help fill Bramall Lane, grow membership and support hospitality and partnership revenue.
What you will lead:
- A clear multi-year marketing and brand strategy, supported by an annual plan and practical performance measures.
- A data-led supporter approach covering segmentation, personalisation, acquisition, conversion and retention.
- Integrated campaigns which support ticketing, membership, hospitality, partnerships and a consistent club story.
- A multidisciplinary team, with clear priorities, strong development and accountability for commercial outcomes.
- Constructive relationships across senior leadership, especially commercial, media, ticketing, data, information technology and operations.
What you will bring:
You will bring senior marketing experience from football, sport, entertainment, leisure, hospitality, retail or another consumer-facing organisation. You will show evidence of building strategy, leading teams, using data well and linking marketing activity to revenue or customer value.
Football experience is a strong advantage. The club will also consider a senior number two ready for full ownership, or an exceptional consumer marketer who understands sport. You must challenge senior stakeholders constructively, make priorities clear and stay close enough to delivery to turn the plan into results.
Working at Bramall Lane
The club normally permits one day per week from home. Home-match attendance is expected, with time back supported through an any-five-days-in-seven approach. Benefits include 25 days’ holiday plus bank holidays, life assurance, match ticket allocations and club shop discount.
The Executives in Sport Group are retained on behalf of Sheffield United Football Club to appoint a Head of Marketing. All direct applications and CVs will be forwarded to The Executives in Sport Group.
We ask applicants to complete our diversity monitoring form. You are not obliged to answer any of the questions, but the information supplied helps us monitor the effectiveness of our recruitment process.
Diversity Monitoring Form - Head of Marketing - Sheffield United – Fill out form
All information supplied is anonymous and will not be viewed by the recruiting managers.
Please note that due to the volume of applications received, we are unable to provide specific feedback to unsuccessful applicants.
This description is the source posting as it read when we added it. We are not affiliated with Sheffield United Football Club, so check their own site for the current details.
Where this offer sits in the market
Marketing, sales and advertising directors (SOC 1132) · UK · ONS ASHE 2025 · basic pay · ~229k in sample- Middle half £64,792–121,836
- Median £89,700
- Going rate £87,300
- Threshold £41,700
- New entrant £61,100–78,600
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Sheffield United Football ClubAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Sheffield United Football Club holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.