Head of Product - Subscriptions

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members globally and rapidly growing
• Over $300 million raised in funding
• 3,000 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE ROLE: 

You are an experienced Product Leader—strategic, analytical, and customer-focused with strong problem solving skills and a commercial mindset.

You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales. This role is central to defining the future of our subscription offering, ensuring it is flexible, competitive, and aligned to member needs.

Working closely with cross-functional teams, you will optimise the end-to-end subscription experience. This includes defining and refining membership tiers, benefits, and pricing models, while ensuring seamless lifecycle management—from sign-up and upgrades through to renewals, downgrades, and cancellations.

You will join the Member Engagement Marketing (MEM) product group, responsible for driving engagement, retention, and long-term member value. Membership Plans sit at the heart of this mission, ensuring members clearly understand and experience the value of their Tide membership. You will collaborate closely with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver a frictionless, transparent, and engaging subscription journey.

As Head of Product for Membership Plans, you will:

• Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience.
• Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact.
• Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle.
• Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities.
• Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints.
• Mentor and support Product Managers as the team scales.
• Leverage qualitative and quantitative insights to improve retention and long-term member value.

WHAT WE ARE LOOKING FOR: 

• 10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives.
• Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes.
• Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams.
• A customer-first, outcome-driven mindset, focused on delivering meaningful, high-impact member experiences.
• Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans.

WHAT YOU’LL GET IN RETURN: 

Our location-specific employee benefits are designed to cater to the unique needs of Tideans: 

• Competitive Compensation -  Competitive salary and share options.
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Access to salary sacrifice benefits – like Nursery (could save up to 47% on fees!) and Cycle to Work discounts
• Health Insurance – Comprehensive Private family insurance plan.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Retirement Planning – Build your retirement fund faster with Tide’s pension scheme on eligible earnings.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office.
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Daily breakfast spread with all-day coffee, tea, and juices.

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
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