Paid Media Manager
Possible
Sponsorship likelihood
The pay only meets a lower rate
Pro only
Salary
Pro sees the advertised pay
£50,100
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
Anyone can use the standard rate, but the pay clears it only if the Home Office classes the job as SOC 2494. We think SOC 2432 is more likely, and the pay is too low for that code. If you are a new entrant or a PhD holder, you can use a lower rate, and the pay clears the new entrant rate for SOC 2432. On the jobs board, Standard and the new entrant rate both show roles like this as Possible at most.
This could also be SOC 3554 (Advertising and marketing associate professionals, Hands-on PPC execution and campaign management). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 Clears | £40,000 Clears | £45,100 Clears | £50,100 Misses |
2494 Advertising accounts managers and creative directors Also possible | £33,400 Clears | £36,800 Clears | £41,400 Clears | £46,000 Clears |
3554 Advertising and marketing associate professionals Also possible | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Salary: £40,000 - £46,000 (depending on experience)
Full time / Permanent
Right at Home UK is an award-winning brand which provides premium-quality care to vulnerable adults within their own homes, recognised as an industry leader in the UK.
As a skilled Paid Media Manager you will lead our online advertising campaigns and drive brand visibility, audience engagement, and the conversion of high-quality leads. In this role, you will be a pivotal player in creating and executing strategies that align with our company's marketing objectives and effectively target our desired audience. Leveraging your expertise in paid ads and social media marketing and analytics, you will continuously monitor and optimise national and local campaigns to achieve outstanding results. Working with our network of over 80 franchise businesses, you will be a confident and clear communicator with the ability to instil confidence and reassurance around marketing activity.
Why join Right at Home UK:
A competitive salary
An industry leading and multi award-winning franchise network
A market leading homecare provider for quality, recognised as one of the best employers in the sector
Up to 25 days annual leave (increasing with time served) plus bank holidays
Salary sacrifice company pension
Salary sacrifice EV scheme
Contribution to private healthcare
Free secure parking
An inspiring and fun place to work, within a supportive team environment
Hybrid working available
Key Responsibilities:
Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels
Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance
Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS
Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance
Write compelling, results-driven ad copy aligned with business objectives and audience intent
Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment
Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages
Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders
Provide regular reporting and performance updates to the Head of Digital and wider internal teams
Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge
Build strong relationships with internal stakeholders and work closely with the in-house national marketing team to share best practice and support wider digital strategy, including organic activity
Manage PPC accounts for lead-generation-focused businesses with proven results
Support the wider franchise network through occasional UK travel, delivering coaching, workshops, and attending conferences and stakeholder meetings (fully expensed)
Essential skills and experience:
Proven campaign experience with demonstrable ROI on Google Ads
At least 3 years managing PPC accounts preferably within agency for local and national campaigns
Ability to report back to Senior Leaders on performance
Experience using Google products including Google Analytics, Tag Manager and Looker Studio
Outstanding communicator with the ability to explain technical terms in simple language
Being able to set clear expectations and positively challenge when required to achieve desired outcomes
Experience of managing individuals in a target driven environment
Highly Desirable:
Implement and maintain conversion tracking to measure the success of campaigns accurately
Experience managing and working with agencies
If you're an experienced Paid Media Manager with a passion for data-driven decision-making and the ability to generate exceptional results in paid media marketing, we'd love to hear from you. Join our team and play a pivotal role in shaping our company's success through effective online advertising strategies.
If this sounds like the right opportunity for you, please apply online or contact David O’Brien on 0151 305 0752.
This description is the source posting as it read when we added it. We are not affiliated with South West Home Care Ltd, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sample- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at South West Home Care LtdAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. South West Home Care Ltd holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.