Retail Growth Executive - Coventry
Not disclosed
Salary
Not disclosed by employer
£55,200
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3556 is an eligible occupation, but we are only 57% sure that is the right code. Allwyn UK is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 3552 (Business sales executives). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3556 Sales accounts and business development managers Most likely code | £38,600 | £55,200 | £55,200 | £55,200 |
3552 Business sales executives Also possible | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for...
A bit about the role
The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.
Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes
What you'll be doing
- Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
- Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn
What experience we're looking for
- Previous sales experience or customer service (field desirable but not essential)
- You're always bringing new ideas to the table
- Strong sales and commercial acumen
- You're confident and articulate in speaking to our retailers and can build great relationships through your consultative approach
- Experience of face to face consultative selling - and you're pretty good at it too
- Ability to use IT packages and be flexible in all packages
- Ability to analyse data and provide insight to our customers
- The ability to deliver effective training with people at all levels
- A full UK driving licence and flexibility to travel across your territory and wider regions when required
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
- Innovation - We pride ourselves on it! We're constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
- Giving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
- Sustainability - Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We've already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we're working with our value chain partners to develop a net zero target date.
- Empowering every voice - We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive - whether people play a game in a store or online, because when everyone can play, everyone wins..
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they're winners, driving positive change and making a real difference in communities.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we'll be happy to help.
This description is the source posting as it read when we added it. We are not affiliated with Allwyn UK, so check their own site for the current details.
Where this offer sits in the market
Sales accounts and business development managers (SOC 3556) · UK · ONS ASHE 2025 · basic pay · ~448k in sample- Middle half £40,144–71,448
- Median £53,820
- Going rate £55,200
- Threshold £41,700
- New entrant £38,600–49,680
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Allwyn UKAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Allwyn UK holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3556 going rate of £55,200. New-entrant and shortage discounts can lower it.