Senior B2B Customer Marketing Manager
Added 11 Aug · still live
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£50,100
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 2432 (85% match) is an eligible occupation, with a going rate of £50,100, and Busuu is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 3549 (Business associate professionals not elsewhere classified, Customer success manager is an index entry and role focuses on retention). We read the code off the advert, so it is our best guess, not the employer's.
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 | £40,000 | £45,100 | £50,100 |
3549 Business associate professionals not elsewhere classified Also possible | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Job Description
About us
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE-listed company.
What does a Senor B2B Customer Marketing Manager do at Busuu?
We're looking for a hands-on Senior B2B Customer Marketing Manager to own the marketing that keeps our existing customer base engaged, adopting, and renewing. This role sits alongside our demand generation function but owns a different problem: once an account signs, how do we drive learner engagement and protect renewal.
You'll work across two audiences and two platforms: decision-makers and admins, engaged predominantly through HubSpot, and learners, engaged through Braze. You'll build and run the retention and lifecycle campaigns in both.
Alongside this, you'll own our wider client enablement activity: establishing a self-serve Enablement Hub with materials and help sheets for clients, account-level learner sessions delivered at client sites, and seasonal campaigns and competitions, all designed to drive adoption and support renewal. Net revenue retention sits with the whole business, but this role is the marketing engine behind the retention half of it.
Responsibilities
About us
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE-listed company.
What does a Senor B2B Customer Marketing Manager do at Busuu?
We're looking for a hands-on Senior B2B Customer Marketing Manager to own the marketing that keeps our existing customer base engaged, adopting, and renewing. This role sits alongside our demand generation function but owns a different problem: once an account signs, how do we drive learner engagement and protect renewal.
You'll work across two audiences and two platforms: decision-makers and admins, engaged predominantly through HubSpot, and learners, engaged through Braze. You'll build and run the retention and lifecycle campaigns in both.
Alongside this, you'll own our wider client enablement activity: establishing a self-serve Enablement Hub with materials and help sheets for clients, account-level learner sessions delivered at client sites, and seasonal campaigns and competitions, all designed to drive adoption and support renewal. Net revenue retention sits with the whole business, but this role is the marketing engine behind the retention half of it.
Responsibilities
- Lifecycle & Retention Marketing (HubSpot): Own the customer marketing calendar for decision-makers and admins across onboarding, adoption, and renewal stages. Build and run the campaigns yourself in HubSpot, including segmentation, workflows, and reporting. This role owns retention-focused HubSpot delivery.
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- Experience: Demonstrated track record in B2B customer marketing, lifecycle marketing, or customer advocacy, ideally within a SaaS or EdTech environment with a recurring revenue model.
- Technical Proficiency: Must have 5+ years' hands-on experience building and running campaigns in HubSpot, including segmentation, workflows, and reporting. Braze experience is a strong plus, and this role will use it for learner engagement specifically.
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- Centrally located offices with free breakfast, snacks, fresh fruit, and lunch.
- Private Health Insurance scheme.
- A personal training budget so you can grow your skills and progress your career.
- Flexible working hours and a hybrid model of working to support work-life balance.
- Enhanced maternity and paternity leave.
- A rich social calendar: team lunches, Friday socials, quarterly team events, and company-wide celebrations.
We aim to keep our hiring process simple and speedy. We want to make sure we are right for you as much as the other way around.
- CV review: We will review your application as quickly as possible.
If that sounds like your kind of place, we would love to hear from you.
This description is the source posting as it read when we added it. We are not affiliated with Busuu, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sampleSOC 2432
- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at BusuuAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Busuu holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.