Senior Brand Manager / Trade Marketing Manager

Profiles Creative is seeking a dynamic, commercially astute Senior Brand Manager / Trade Marketing Manager to take charge of a pivotal 4-month fixed-term contract based in Central London with a hybrid working setup.

Stepping into this fast-paced role, you will bridge the gap between creative storytelling and commercial growth for an established menswear and lifestyle brand. You will act as the driving force behind high-visibility brand campaigns, wholesale trade activations, and high-profile international events, helping chart the strategic marketing roadmap for 2027 while steering active, hands-on projects across retail and partner networks.

Key Responsibilities

• Spearhead end-to-end brand campaigns and narrative strategies, shaping the forward-looking marketing calendar for 2027.
• Design and execute tailored trade marketing initiatives alongside key wholesale partners to accelerate commercial performance and sell-through.
• Deliver standout in-store retail activations, pop-ups, and visual merchandising campaigns that captivate consumers and drive physical footfall.
• Steer international fashion trade shows, press activations, and day-to-day agency management to amplify brand presence globally.
• Champion omnichannel alignment across ecommerce, digital channels, and internal teams to guarantee cohesive, seamless consumer touchpoints.

Required Skills & Experience

• Substantial track record as a Brand Manager, Senior Brand Manager, or Trade Marketing Manager within the fashion, menswear, or apparel sectors.
• Deep expertise in wholesale marketing, key account strategies, and collaborative retail partner campaigns.
• Proven background orchestrating physical retail activations, pop-up events, and press-driving trade show presences.
• Skilled in steering external PR agencies and aligning cross-functional internal stakeholders around ambitious delivery timelines.

Nice-to-have

• Prior experience navigating international fashion calendars and major European trade showcases.
• An established network of fashion media contacts and creative production partners.
• Experience integrating direct-to-consumer ecommerce initiatives with traditional wholesale account marketing.

What We Offer / Why Join

This contract delivers immediate ownership, autonomy, and strategic influence within an established international menswear label. Joining through Profiles Creative, you will work right at the centre of the London fashion ecosystem on a balanced hybrid schedule. It is a rare opportunity to steer high-profile campaigns, elevate partner retail activations, and leave a direct, lasting footprint on a premier brand's future direction.