Senior Data & Trials Analyst - Behavioural Insights

CLICK APPLY BEFORE ROLE CLOSES Thursday 15th October 2026

Scotland - Minimum - £45,544 -

Glasgow & Edinburgh

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Join HMRC’s Customer Understanding & Behaviour (CUB) team, a 50+ strong multidisciplinary unit driving strategy for a digitally advanced tax administration.

In this permanent role, you will apply behavioural insights and data-driven evidence to enhance tax compliance, financial decision-making, and customer experience.

Job description

Lead and evaluate high-impact behavioural insight projects as a Senior Data & Trials Analyst. You will act as an internal consultant, designing field trials, analysing quantitative data, and influencing stakeholders across policy, compliance, and operations.

Key Responsibilities

• Design & Evaluate: Develop field trials, survey experiments, quasi-experimental approaches and evaluation frameworks.
• Analyse Data: Apply statistical methodologies to analyse experimental data.
• Drive Interventions: Lead project scoping, problem-solving, and behavioural diagnosis.
• Consult & Influence: Build strong stakeholder relationships and communicate complex findings clearly.
• Collaborate Flexibly: Work across CUB and CXD teams to deliver shared priorities.

Further Information

Customer Experience Directorate - We-re building something exciting at HMRC - our new Customer Experience Directorate -CXD- brings together talented individuals from across the organisation with one shared mission- to improve the experience for all our customers.

We are here to design and deliver simpler- smarter- and more supportive services that meet the diverse needs of individuals- businesses- and intermediaries across the UK. We want every customer to feel a real and positive difference in their interactions with HMRC.

To achieve this we are committed to:-

• Driving innovation and change - empowered by a strong mandate from HMRC leadership- we-re not afraid to be bold and assertive in our approach.
• Creating clarity and alignment - through a clear and accessible business plan- we will set out our vision and measurable objectives.
• Empowering our people - we will regularly involve our teams in planning and decision-making- ensuring everyone has a voice.
• Building a highly engaged culture - where collaboration- purpose- and passion for customer service thrive.

If you are passionate about making a difference and want to be part of a dynamic team shaping the future of customer experience at HMRC we would love to hear from you.

Person specification

Key responsibilities include:

• Designing and leading evaluations of behavioural interventions in a timely and organised manner.
• Running behavioural field evaluations, such as randomised controlled trials (RCTs).
• Support the appropriate use of statistics and ensure robust evaluation of behavioural trials (e.g. regression analysis, inferential statistics).
• Data cleaning and analysis of data sets such as trial and survey results and managing information.
• Coding in programmes such as R in line with trial protocols.
• Draw out insights from a range of data and communicate findings and recommendations to a range of stakeholders, including senior leaders.
• Managing the work of other team members, providing advice and support to maintain research and analytical excellence.
• Building and maintaining excellent stakeholder relationships internally, externally, and sometimes internationally.
• Proactively finding opportunities for behavioural trials and research projects, using your knowledge and influence to bring your ideas to life.

Essential Criteria

• Strong record of using statistical analysis techniques, including inferential analyses, such as linear and logistic regressions, to interrogate a range of data sources.

Desirable Criteria

We would be interested to learn if any of the following apply to you:-

• Understanding of segmentation, machine learning, or predictive modelling.
• Knowledge about tax administration or financial decision making.
• Experience using digital data tools such as Google Analytics, Splunk.

Further Location Information

Please ensure that you only apply for a location that you are willing and able to work from, as we will only make one offer of employment. Any additional notes included in a ‘Further Location Preferences (optional)’ field within the application form, will not be considered. Please be aware that you cannot change your location preference after submitting your application.

Office closures

For more information on where you might be working, review this information on our locations.

If your location preference is for one of the following sites, it’s important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.

These sites are:

· Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle

· Lynx House, Portsmouth – moving to an alternative office in Portsmouth

You will be given more information about what this means at the job offer stage.

Leeds Locations

Moves Adjustment Payment will be available for this role, provided the successful applicant is a current HMRC colleague in Bradford and meets the eligibility requirements outlined in the HMRC’s Moves Adjustment Payment guidance.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Leadership
• Working Together
• Delivering at Pace

Benefits

HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.

We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.

• Pension - We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.