Senior Social Executive
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (95% match) is an eligible occupation, with a going rate of £41,700, and ASOS.com is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process
THE ROLE
The Senior Social Executive is responsible for delivering best-in-class social and editorial content across ASOS’s global channels, including but not limited to, Instagram, TikTok, YouTube, Pinterest, and Snapchat. Reporting into the Senior Social Manager you will help bring the ASOS brand to life through culturally relevant, editorially led, platform-native content that builds brand authority, improves brand perception and consideration, drives engagement, and strengthens the ASOS voice as a credible fashion destination.
You will sit at the intersection of social management, editorial storytelling, and performance insight, ensuring everything we publish is grounded in a clear brand point of view, optimised for how audiences behave across platforms, and delivering against both brand and content KPIs. Working closely with the Editorial Manager and Community Manager, you will help ensure ASOS’s editorial voice is expressed consistently, confidently, and with genuine fashion authority everywhere our audience encounters us.
Why This Role Matters
Social and Editorial content is at the core of ASOS’s transformation into a leading style authority and cultural fashion destination. This role is critical in ensuring that our content output is:
- Consistently high quality, on brand, and editorially led
By connecting social-first execution with editorial thinking and insight-led optimisation, you will help ensure ASOS shows up with a distinct point of view, at the right time, with content that resonates and builds brand equity and fame over time.
What You Will Be Responsible For
Content & Strategy
- Interpret briefs and build detailed content plans that bring ASOS storytelling to life across social channels.
- Contribute original ideas to social and editorial content planning, with a strong understanding of social-first storytelling, fashion trends, and what resonates with a 20-something audience.
- Ensure all content output is platform-native, on-brand, and aligned to the ASOS brand strategy and tone of voice guidelines.
- Support the delivery of social activity across key brand campaigns and franchises by clearly briefing creative teams, external agencies and talent.
- Support the development of franchises and recurring content formats that build audience recognition and compound brand equity over time.
Channel Management and Content Production
- Support the delivery of content across key brand campaigns, always-on moments, and franchises.
- Own day-to-day curation, publishing, scheduling and tagging across all channels.
- Write and edit captions, scripts, and copy for social content, ensuring tone of voice is consistently applied with personality, authority, and genuine fashion credibility.
- Work closely with the Community Manager to ensure published content and community engagement tell a coherent, consistent brand story across all channels.
Performance & Optimisation
- Monitor content performance across key metrics (engagement, reach, saves, shares, view rate), and feed learnings back into content planning to continuously improve output quality.
- Work with the Social Optimisation Manager to translate data into actionable improvements, refining formats, captions, hooks, and posting approaches.
- Support with the maintenance of the content calendar in collaboration with the wider Social and Editorial team.
- Stay ahead of platform updates, emerging social behaviours, and fashion and cultural moments, proactively bringing insights and opportunities into the team.
- Work with the Paid Social team to action against the boosting strategy and monitor performance.
Collaboration & Cross-Functional Working
- Partner closely with Marketing, Creative, Talent, Paid Media, and PR teams to ensure integrated, editorially coherent delivery across all channels.
- Collaborate with internal stakeholders and external partners to ensure aligned and efficient ways of working.
- Build strong relationships across the business to champion the Social and Editorial function to ensure aligned and efficient ways of working.
Who We Are Looking For
- Experience in a social, editorial or content role, ideally within fashion, media, or a fast-paced brand environment.
- Strong understanding of major platforms including Instagram, TikTok, YouTube, Pinterest, as well as more editorial-led platforms such as Substack.
- A creative self-starter and problem solver with a passion for social-first content and editorial storytelling.
- Genuine fashion and cultural knowledge. You know what’s happening in style, music, and youth culture because you live in it.
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
This description is the source posting as it read when we added it. We are not affiliated with ASOS.com, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at ASOS.comAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. ASOS.com holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.