Service Designer (UX)
£45,000 – £55,000 / year
Salary
As advertised by the employer
£43,800
Going rate
Offer clears by 1.0×
This role may qualify for a Skilled Worker visa
SOC 2141 is an eligible occupation, but we are only 52% sure that is the right code. Smidsy T/A Beryl is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 2142 (Graphic and multimedia designers) or SOC 3429 (Design occupations not elsewhere classified). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2141 Web design professionals Most likely code | £33,400 Clears | £35,100 Clears | £39,400 Clears | £43,800 Clears |
2142 Graphic and multimedia designers Also possible | £33,400 Clears | £33,400 Clears | £33,400 Clears | £33,400 Clears |
3429 Design occupations not elsewhere classified Also possible | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Service Designer (UX) – Job Description
Job Title - Service Designer (UX)
Location - London (hybrid working, 3 days in office)
Contract - Full-time (permanent)
About
Here at Beryl, we have a clear vision: to build a better world by getting more people in cities moving sustainably.
Our aim is to be the UK's leading micromobility company, delivering sustainable, shared schemes to UK communities. As the only B-Corp micromobility operator, we care about community, safety, the environment, and effective design. Beryl is growing nationally and now is the most exciting time to join our team.
About the role
We're looking for a service designer who can continue to improve the whole Beryl experience, from a rider unlocking a bike to the council partner reviewing scheme data and the operations team keeping vehicles on the street. You'll lead service design across the business and still be hands-on with UX for our app and digital tools, for our riders and internal teams.
The app is only one part of what makes a Beryl journey work. Parking bays, vehicle availability, customer support, council reporting and the people who rebalance and repair our fleet all shape the experience just as much.
You'll look at the end-to-end service, find where it breaks down for riders, partners and our own teams, and design fixes that work across both digital and physical touchpoints. Strong UX skills remain essential, because many of those fixes will land in the app.
What you'll do
- Map the full Beryl journey for riders, council partners and our operations teams.
- Get out on the street to talk to riders and see how our schemes really work.
- Spot where the service breaks down and design practical fixes with software and hardware teams
- Continue to improve and design the rider app and internal tools
- Test ideas with real users and use data to decide what to do next.
What you'll bring
Essential
- 4+ years in service design, UX design or a closely related role, with a portfolio showing both.
- Hands-on experience with service blueprints, journey maps and ecosystem maps, and using them to drive real change.
- Strong UX craft: interaction design, information architecture, prototyping and usability testing.
- Confidence in running qualitative research and turning findings into clear recommendations.
- The ability to work with people across the business, from engineers to operations staff to council officers.
- Clear, concise communication, written and in person.
Desirable
- Experience in transport, mobility, public services or another service with a physical, on street element.
- Experience working with local authorities or other public-sector partners.
- Comfort using quantitative data (product analytics, ride data, support tickets) alongside research.
- Effective and responsible use of AI tools in research, data analysis and the design process, with good judgement about where they help and where they don't.
- Experience setting up a design function or design practices in a growing company.
What we offer in return
- The chance to build the business and help Beryl on our journey to become one of the biggest micromobility operators in the world
- 32 days off inclusive of bank holidays
- Employer pension contributions
- Paid sick leave
- Enhanced parental leave
- Birthdays off
- Employee assistance program (counselng support)
- Learning and development budget
- Cycle to work scheme - discounted bikes & accessories
- Tech scheme - discounted technology, home, cycling products
Diversity
At Beryl, we are proud to be an equal opportunity employer. All candidates will be fairly reviewed for the role without regard to race, religion, sexuality, age, disability, gender identity, nationality, or any other protected status. We particularly welcome people from a BAME background or those who are disabled as they are currently under-represented in our workforce. If you wish to discuss reasonable adjustments for this role please indicate this within your application and we will be in touch with you.
While upholding the Equalities Act we are committed to continuing to improve our workplace culture and environment. We strive to support all staff and maintain an inclusive workplace, we champion and support mental health and wellbeing activities.
We value employees from diverse backgrounds and family arrangements, and have flexible working policies that support our staff in balancing their personal and work lives.
This description is the source posting as it read when we added it. We are not affiliated with Smidsy T/A Beryl, so check their own site for the current details.
Where this offer sits in the market
Web design professionals (SOC 2141) · UK · ONS ASHE 2025 · basic pay · ~14k in sample- Offer £45,000–55,000
- Middle half £33,384–~59,072
- Median £46,228
- Going rate £43,800
- Threshold £41,700
- New entrant £33,400–39,400
The range sits inside the market's middle half (£33,384–~59,072), so this is typical pay for the occupation.
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Smidsy T/A BerylAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Smidsy T/A Beryl holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2141 going rate of £43,800. New-entrant and shortage discounts can lower it.