TikTok Shop - Strategy Manager, Business Planning & Operations, London
Likely
Sponsorship likelihood
This employer has issued visas recently
Not disclosed
Salary
Not disclosed by employer
£50,200
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 2431 (83% match) is an eligible occupation, with a going rate of £50,200, and TikTok is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
In 2025, TikTok assigned 154 or more Certificates of Sponsorship for SOC 2431 jobs, according to the Home Office.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Likely 2431 (Management consultants and business analysts) · 83% match
- Likely 2440 (Business and financial project management professionals) · 7% match
- Likely 2432 (Marketing and commercial managers) · 6% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2431 Management consultants and business analysts Most likely code | £35,100 | £40,200 | £45,200 | £50,200 |
2440 Business and financial project management professionals Also possible | £39,500 | £45,200 | £50,800 | £56,500 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.
Responsibilities:
- Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
- Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics.
- Develop and refine product selection strategies based on user preferences and platform insights.
- Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues.
- Build best practices and playbooks to enable partners to implement effective, data-backed strategies.
Qualifications
Minimum Qualifications:
- Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights.
- Solid logical thinking and problem-solving capabilities.
- Excellent communication and cross-functional collaboration skills.
- Fluent in English or Chinese to be able to work with internal stakeholders based in London and in China.
Preferred Qualifications:
- Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
- Knowledge/understanding of business models similar to TikTok and other content-based platforms.
About TikTok
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
This description is the source posting as it read when we added it. We are not affiliated with TikTok, so check their own site for the current details.
Where this offer sits in the market
Management consultants and business analysts (SOC 2431) · UK · ONS ASHE 2025 · basic pay · ~251k in sample- Middle half £40,196–71,188
- Median £53,820
- Going rate £50,200
- Threshold £41,700
- New entrant £35,100–45,200
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at TikTokAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. TikTok holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. In 2025, TikTok assigned 154 or more Certificates of Sponsorship for SOC 2431 jobs, according to the Home Office. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2431 going rate of £50,200. New-entrant and shortage discounts can lower it.