Art & Creative Director
Likely
Sponsorship likelihood
This employer has issued visas recently
Not disclosed
Salary
Not disclosed by employer
£46,000
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 2494 is an eligible occupation, but we are only 56% sure that is the right code. Incard ltd is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Likely 2494 (Advertising accounts managers and creative directors) · 56% match
- Likely 2142 (Graphic and multimedia designers) · 30% match
- Likely 1255 (Managers and directors in the creative industries) · 7% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2494 Advertising accounts managers and creative directors Most likely code | £33,400 | £36,800 | £41,400 | £46,000 |
2142 Graphic and multimedia designers Also possible | £33,400 | £33,400 | £33,400 | £33,400 |
1255 Managers and directors in the creative industries Also possible | £33,400 | £44,900 | £44,900 | £44,900 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
Who We’re Looking For
We’re looking for an Art Director / Creative Director to define, protect, and elevate Incard’s brand for the next century.
This role owns Incard’s creative vision end-to-end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events.
You’ll act as the guardian of Incard’s core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events — feels unmistakably Incard.
This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition.
What You’ll Do
Own the Incard Creative Vision
Define and evolve Incard’s long-term creative direction
Build a brand designed to last decades, not campaigns
Translate Incard’s values into a clear, consistent creative language
Brand Guardianship & Consistency
Ensure creative consistency across product, website, marketing, content, and communications
Set and enforce creative standards for typography, motion, imagery, tone, and layout
Review and approve key creative outputs to maintain a high bar
Product & Experience Collaboration
Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product
Influence how Incard feels, not just how it looks
Ensure product experiences reflect Incard’s positioning: clarity, power, and confidence
Campaigns, Events & Flagship Moments
Lead creative direction for major campaigns, launches, and brand moments
Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences
Ensure campaigns feel timeless, not trend-driven
Agency & Partner Management
Select, brief, and manage creative agencies and production partners
Set clear creative direction while giving agencies room to do their best work
Maintain consistency across internal and external creative teams
Creative Leadership & Culture
Act as a creative reference point across the company
Mentor designers, creatives, and collaborators
Help build a strong internal culture of taste, craft, and clarity
What We’re Looking For
10+ years of experience in Art Direction, Creative Direction, or Brand Leadership
Proven experience working on iconic, global brands or large-scale creative platforms
Strong portfolio demonstrating long-term brand thinking, not just campaigns
Exceptional taste in typography, layout, motion, and storytelling
Experience working across product, marketing, and brand ecosystems
Proven ability to lead agencies and senior creative partners
Clear communicator who can articulate vision and give precise creative feedback
Nice to Have
Experience in fintech, technology, or product-led companies
Experience shaping brands at scale or through multiple growth phases
Background in both digital and offline creative experiences
Experience working closely with founders or executive leadership
Mindset We Look For
Brand-builder mentality — you think in decades, not quarters
Strong point of view with disciplined restraint
Obsession with consistency, clarity, and craft
Low ego, high standards, and deep respect for collaboration
Comfortable saying “no” to protect the brand
Startup DNA — ambition, ownership, and accountability
Benefits:
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
This description is the source posting as it read when we added it. We are not affiliated with Incard ltd, so check their own site for the current details.
Where this offer sits in the market
Advertising accounts managers and creative directors (SOC 2494) · UK · ONS ASHE 2025 · basic pay · ~33k in sample- Middle half £39,936–63,596
- Median £48,152
- Going rate £46,000
- Threshold £41,700
- New entrant £33,400–41,400
Similar sponsored roles
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Browse more sponsored jobs at Incard ltdAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Incard ltd holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2494 going rate of £46,000. New-entrant and shortage discounts can lower it.