Brand Manager EK (H/F)
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£50,100
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 2432 (85% match) is an eligible occupation, with a going rate of £50,100, and Moto Direct Limited is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 3556 (Sales accounts and business development managers, Index entry 'Brand manager' matches; focus on commercial development and sales support) or SOC 1132 (Marketing, sales and advertising directors, Strategic brand direction across Europe, but no direct people management). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 | £40,000 | £45,100 | £50,100 |
3556 Sales accounts and business development managers Also possible | £38,600 | £55,200 | £55,200 | £55,200 |
1132 Marketing, sales and advertising directors Also possible | £61,100 | £69,800 | £78,600 | £87,300 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Main responsibilities:
As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe.
Your mission: to maximize EK’s performance in European markets by deploying effective go-to-market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution.
You will actively contribute to strengthening brand awareness, visibility, and preference across the region.
Key responsibilities:
Brand strategy & development
Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
Develop and implement the brand strategy across European markets.
Ensure consistent and high-quality brand representation across all sales channels.
Conduct competitive analysis and identify growth opportunities in each market.
Commercial & marketing execution
Support local sales teams to strengthen EK’s presence in the field (dealers, distributors, retailers, e-commerce, etc.).
Develop and roll out marketing and commercial plans tailored to each country.
Coordinate product launches, promotions, and European campaigns.
Collaborate with Purchasing teams to ensure an efficient stock strategy aligned with market needs.
Sales support & training
Provide internal teams and clients with sales tools and training materials on the EK product range.
Organize sales initiatives, reseller events, and promotional operations.
Represent the brand at trade shows and international events.
Performance monitoring & reporting
Track and analyze key performance indicators (sales, margins, availability, market share, etc.).
Ensure regular reporting on commercial and marketing activities.
Identify improvement levers and optimization opportunities for brand development.
Manage the brand budget and ensure optimal return on investment.
Required qualifications:
Master’s degree (or equivalent) in business, marketing, or sales.
Minimum 5 years of experience in brand management, marketing, or sales, ideally in the motorcycle, technical parts, or equipment sector.
Strong knowledge of network development, commercial strategy, and product marketing.
Good understanding of the European market and its local specificities.
Proficiency in English (German, Spanish, or Italian is a plus).
Excellent command of office tools and digital marketing tools.
What you gain by working at Bihr:
A stimulating position within a dynamic team, with strong career prospects;
A good work-life balance thanks to flexible working hours and the possibility of remote work.
The position is a full-time, permanent contract and can be based at one of our sites in France, the United Kingdom, Germany, or Spain.
Please note that applications must be submitted in English.Missions principales :
En tant que Brand Manager EK, vous serez le garant du développement stratégique et commercial de la marque au sein du réseau de distribution Bihr/Powersports sur la France et l’Europe.
Votre mission : maximiser la performance d’EK sur les marchés européens en déployant des stratégies go-to-market efficaces, alignées sur la vision globale de la marque, tout en soutenant les équipes locales dans l’exécution commerciale.
Vous contribuerez activement à renforcer la notoriété, la visibilité et la préférence de marque sur l’ensemble du territoire.
Responsabilités clés :
Stratégie & développement de la marque
Être l’interlocuteur principal entre EK, le Chef de produit Transmission Bihr et les équipes internes.
Élaborer et mettre en œuvre la stratégie de marque sur les marchés européens.
Garantir une représentation cohérente et qualitative de la marque sur tous les canaux de vente.
Réaliser une veille concurrentielle et identifier les opportunités de croissance sur chaque marché.
Exécution commerciale & marketing
Accompagner les équipes commerciales locales pour renforcer la présence d’EK sur le terrain (concessions, distributeurs, détaillants, e-commerce, etc.).
Développer et déployer des plans marketing et commerciaux adaptés à chaque pays.
Coordonner les lancements produits, promotions et campagnes européennes.
Collaborer avec les équipes Achats pour assurer une stratégie de stock efficace et adaptée aux besoins du marché.
Soutien aux ventes & formation
Fournir aux équipes internes et aux clients des outils d’aide à la vente et des supports de formation sur la gamme EK.
Organiser des actions commerciales, événements revendeurs et opérations de promotion.
Représenter la marque lors des salons professionnels et événements internationaux.
Suivi des performances & reporting
Suivre et analyser les indicateurs clés de performance (ventes, marges, disponibilité, parts de marché, etc.).
Assurer le reporting régulier des actions commerciales et marketing.
Identifier les leviers d’amélioration et d’optimisation du développement de la marque.
Gérer le budget de la marque et garantir un retour sur investissement optimal.
Qualifications requises :
Diplôme de niveau Master (ou équivalent) en commerce, marketing ou ventes.
Expérience de 5 ans minimum en gestion de marque, marketing ou ventes, idéalement dans le secteur de la moto, des pièces techniques ou de l’équipement.
Solides connaissances en développement de réseau, stratégie commerciale et marketing produit.
Bonne compréhension du marché européen et de ses spécificités locales.
Maîtrise de l’anglais (l’allemand, l’espagnol ou l’italien sont un plus).
Excellente maîtrise des outils bureautiques et de marketing digital.
Ce que vous gagnez en travaillant pour Bihr :
Un poste stimulant au sein d'une équipe dynamique avec de très bonnes perspectives d'avenir ;
Un équilibre vie professionnelle et vie personnelle assuré grâce à nos horaires flexibles et à la possibilité de télétravailler !
Le poste est à pourvoir à temps plein, en CDI, et peut être basé sur l’un de nos différents sites : en France, en Angleterre, en Allemagne ou en Espagne.
Merci de noter que les candidatures doivent être envoyées en anglais.This description is the source posting as it read when we added it. We are not affiliated with Moto Direct Limited, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sample- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Moto Direct LimitedAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Moto Direct Limited holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.