Demand Generation Manager
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (73% match) is an eligible occupation, with a going rate of £41,700, and Vertical Advantage is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 2432 (Marketing and commercial managers). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Demand Generation Manager
London (hybrid – in-office Wednesdays & Fridays)
Our client is a fast-growing care technology company, transforming how social care is delivered through its care management platform. Reporting to the Head of Marketing, you'll take ownership of the growth engine, with clear commercial responsibility for pipeline and revenue.
Responsibilities
- Own inbound growth, building an acquisition engine that consistently hits SQL and revenue targets.
- Set and execute the multi-channel growth strategy across paid, organic, partnerships and emerging channels.
- Own paid acquisition across search and social, from strategy to hands-on execution and budget optimisation.
- Drive organic and new-channel growth through SEO and partnerships.
- Build HubSpot nurture journeys, segmentation and automation to turn demand into qualified pipeline.
- Own the website as a growth channel, improving journeys and conversion through A/B testing.
- Run a rigorous experimentation programme across channels, audiences, messaging and creative.
- Use AI tools and automation to speed up workflows and sharpen analysis.
- Own growth reporting across CAC, CPL, conversion, SQLs, pipeline, revenue and ROI.
What we're looking for
- Several years' experience scaling growth, ideally in B2B SaaS and high-volume acquisition.
- Proven success improving acquisition efficiency and conversion, with clear commercial results.
- Deep hands-on expertise in paid acquisition, CRO, A/B testing and landing-page optimisation.
- Strong HubSpot and analytics capability, able to diagnose funnel performance and act on insight.
- Experience building automated nurture journeys that convert demand into qualified leads.
- Strong understanding of SEO, organic growth and emerging acquisition channels.
- An experimental mindset and fluency with AI tools to work faster and unlock new growth.
This description is the source posting as it read when we added it. We are not affiliated with Vertical Advantage, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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Browse more sponsored jobs at Vertical AdvantageAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Vertical Advantage holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.