Global Email Campaign Manager (12 month Fixed-term Contract)

Job Description

Since launching the world’s first portable wood-pellet pizza oven in 2012, Ooni has grown into an award-winning, multinational company with a product range loved by pizza makers all over the globe. Our mission has always been to design innovative products that spark joy in our customers, and whilst we’re incredibly proud of what we’ve accomplished so far, we’re only just getting started. We’re now entering an exciting new chapter in Ooni’s journey.

We are looking for a Global Email Campaign Manager to be the primary planner and implementer of our global CRM campaign schedule across all regions where Ooni operates. This is a 12-month maternity cover role.

This is a hybrid role, working 3 days per week from our office in Edinburgh, Scotland.

What you’ll do

• You’ll own Ooni’s global email calendar, executing our campaign rotation so our audience receives regular, high-quality communications that engage, educate and promote our products, recipes and content.
• You’ll work closely with our regional teams to understand local trading priorities, cultural nuances and market needs, maintaining separate priorities where required whilst operating within a consistent global CRM framework.
• You’ll manage customer contact strategy and campaign prioritisation, balancing commercial demand across the business with customer relevance, frequency and engagement.
• You’ll implement, oversee and quality-assure every send, ensuring emails are accessible, well designed and display and track correctly across devices and email clients.
• You’ll coordinate content and design briefs for campaigns, working with our internal creative team and external partners to ensure every email is on-brand and built to a high standard.
• You’ll develop and optimise audience segmentation and personalisation strategies, using customer behaviour, lifecycle stage, product ownership and market data to improve relevance and campaign performance.

What you’ll need to succeed

• Proven experience in email marketing or CRM, with a track record of managing and executing campaigns across multiple regions.
• Proficiency with Iterable is preferred but not essential, alongside a working knowledge of HTML and CSS.
• Excellent understanding of email and CRM best practice, including segmentation, targeting, personalisation and lifecycle marketing.
• Experience managing automated and triggered CRM journeys and understanding how they contribute to retention and customer lifetime value.
• Strong experience optimising digital campaigns to improve end-to-end conversion rates and commercial performance.
• Strong project management skills, with the ability to prioritise competing requirements and meet tight deadlines in a fast-paced environment.
• Exceptional attention to detail and a commitment to high-quality content, customer experience and design.
• A solid understanding of ecommerce landing page experience and how onsite journeys affect campaign performance.
• Strong knowledge of performance metrics including CTR, conversion rate, CPA, ROAS, revenue and ROI, and the ability to translate these into clear commercial insight.
• An analytical mindset, with the ability to form hypotheses, interpret data and generate insights that improve performance.
• Familiarity with A/B testing methodologies and a proactive, continuous-improvement approach.
• A good understanding of email deliverability, consent management and customer communication best practice.
• Excellent communication and collaboration skills, with the ability to work effectively across Ecommerce, Product Marketing, Creative, regional teams and other cross-functional stakeholders.

Why Ooni

When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we’ve built here.

As a member of our team, you will also receive the following:

• Work for an employer that cares about your well-being. We’ve got private healthcare through Bupa as well as access to on-demand coaching and therapy sessions via BetterHelp.
• £500 to spend on Ooni products each year, plus 50% discount on any other Ooni products.
• £500 every year to spend on your passion – whatever that may be.
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years.
• Access to an employee assistance programme, including on-demand coaching.
• We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about.

Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at [email protected].