Growth and Demand Generation Lead - Travel (B2B)
Pro only
Salary
Pro sees the advertised pay
£50,100
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 2432 is an eligible occupation, but we are only 53% sure that is the right code. Michael Page is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 1132 (Marketing, sales and advertising directors) or SOC 3554 (Advertising and marketing associate professionals). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 Clears | £40,000 Clears | £45,100 Clears | £50,100 Clears |
1132 Marketing, sales and advertising directors Also possible | £61,100 Clears | £69,800 Clears | £78,600 Clears | £87,300 Misses |
3554 Advertising and marketing associate professionals Also possible | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand (B2B)
Description
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
- Own digital marketing performance, large budget optimisation and ROI across multiple international markets
- Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
- Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
- Oversee reporting, attribution and performance dashboards to inform strategic decision-making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
- 10+ years' experience in demand generation, growth marketing and digital
- Experience leading international B2B marketing teams (This is essential)
- Experience working at a Head of + level previously is essential
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
- Experience managing large paid media and digital budgets
- A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
Job Offer
£70k - £80k
Bonus and Benefits
Central London - Hybrid - 3 to 4 days a week onsite
Demand Generation
Lead Generation
Growth
Paid Media
Budgets
Strategy
Travel
Line Management
This description is the source posting as it read when we added it. We are not affiliated with Michael Page, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sample- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Michael Page holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.