Head of Marketing
Likely
Sponsorship likelihood
This employer has issued visas recently
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 1132 is an eligible occupation, but we are only 53% sure that is the right code. Kara Healthcare is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Likely 1132 (Marketing, sales and advertising directors) · 53% match
- Likely 2432 (Marketing and commercial managers) · 38% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
1132 Marketing, sales and advertising directors Most likely code | £61,100 | £69,800 | £78,600 | £87,300 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Kara Healthcare is a quality care provider devoted to delivering first-class dementia, nursing, residential, and respire care to residents living in our homes. We believe our residents deserves choice, dignity, and independence.
Our main focus is to create a friendly, safe, and warm environment for everyone in our homes. Tailored care plans and 24-hour personal support for each resident help us achieve this. We offer a wide variety of care options from short and long-term residential to person-centred nursing care.
Kara Healthcare are continuously looking to recruit talented individuals to join our caring, enthusiastic, and supportive team. Everyone here has a fundamental part to play in our continued success and growth. Follow our CEO Nitesh Somani or Kara Healthcare LinkedIn to find out more about us.
Job title: Head of Marketing
Reports to: Chief Executive Officer
Main function of the job:
We are seeking an experienced and dynamic Head of Marketing to lead our marketing efforts and drive our brand strategy in the healthcare sector.
The ideal candidate will possess a deep understanding of healthcare marketing particularly Adult Social Care, including digital strategies, content creation, and market analysis.
This is a hands-on role requiring an individual who has a broad network of contacts to maximise brand awareness opportunities, and someone who has a tenacious approach to successfully strengthen relationships and explore what’s new in the Healthcare Sector, whilst having a good understanding of Care Homes, Occupancy, and Commissioning New Homes
The role requires a strategic thinker with a proven track record of developing and executing successful marketing initiatives that align with business goals and resonates with target audiences. `
Experience with planning, implementing and managing PR activities, being an excellent communicator, and having an established network relating to Care Homes will provide a good start for the successful candidate.
Location: Head Office - Leicestershire
Main Duties (not in any order of priority):
Key Responsibilities:
- Public Relations: Develop and maintain strong stakeholder relationships within the healthcare sector, seeking opportunities to support our Care Home portfolio
- Strategic Planning: Develop and implement a comprehensive marketing strategy that aligns with Kara Healthcare’s business objectives and enhances brand visibility and market share.
- Team Leadership: Lead and mentor a diverse marketing team, fostering a culture of creativity, collaboration, and accountability. Provide guidance on best practices in marketing and ensure professional development opportunities for team members.
- Brand Management: Oversee the development and maintenance of the Kara Healthcare brand, ensuring consistency across all channels and touchpoints. Implement brand positioning strategies that differentiate Kara Healthcare in the marketplace.
- Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and competitive dynamics. Utilize insights to inform marketing strategies and product development.
- Digital Marketing: Spearhead digital marketing initiatives, including SEO, SEM, social media, email campaigns, and website optimization. Leverage analytics to measure performance and optimize campaigns for maximum ROI.
- Content Strategy: Oversee the creation of high-quality content across multiple platforms, including blogs, whitepapers, case studies, and social media. Ensure content is engaging, informative, and aligned with brand messaging.
- Partnerships & Collaborations: Build and maintain relationships with key stakeholders, including healthcare professionals, industry influencers, and strategic partners. Collaborate on joint marketing initiatives to enhance brand reach.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of experience in marketing, with a minimum of 3 years in a leadership role within the healthcare industry.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong understanding of digital marketing tools and techniques, including analytics and performance measurement.
- Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Excellent communication and presentation skills, with the ability to convey complex information clearly and persuasively.
- Strong analytical and problem-solving skills, with a data-driven mindset.
- Passion for healthcare and a commitment to improving patient outcomes.
What We Offer:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunities for professional growth and development
- A collaborative and innovative work environment the chance to make a meaningful impact in the healthcare sector.
Application Process:
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and vision for the Head of Marketing role at Kara Healthcare. Please send your application to [email protected]
Kara Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This description is the source posting as it read when we added it. We are not affiliated with Kara Healthcare, so check their own site for the current details.
Where this offer sits in the market
Marketing, sales and advertising directors (SOC 1132) · UK · ONS ASHE 2025 · basic pay · ~229k in sample- Middle half £64,792–121,836
- Median £89,700
- Going rate £87,300
- Threshold £41,700
- New entrant £61,100–78,600
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Kara HealthcareAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Kara Healthcare holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.