Head of Marketing UK- Xiaomi Auto
Not disclosed
Salary
Not disclosed by employer
£50,100
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 2432 is an eligible occupation, but we are only 55% sure that is the right code. Xiaomi International is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 1132 (Marketing, sales and advertising directors). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 | £40,000 | £45,100 | £50,100 |
1132 Marketing, sales and advertising directors Also possible | £61,100 | £69,800 | £78,600 | £87,300 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Head of Marketing, UK
Location: London, UK
Reporting to: General Manager, UK
Travel: 20–30% travel across the UK and to Xiaomi’s headquarters in China
【About the Role】
We are looking for a Head of Marketing – UK to lead the overall marketing planning and execution for Xiaomi EV in the UK market.
The role will translate broader brand and marketing strategies from the Group, headquarters, and European organization into market-specific plans and initiatives for the UK, overseeing brand communications, marketing campaigns, digital marketing, and localized content.
【Key Responsibilities】
- UK Marketing Strategy
- Analyze the UK automotive market, competitive landscape, consumer insights, and media environment, and provide market strategy recommendations based on the brand and marketing strategies of the Group, headquarters, and European organization.
- In alignment with headquarters and the European organization, develop annual and quarterly marketing strategies and budget plans for the UK market.
- Develop market-appropriate brand communications, audience engagement, and customer acquisition initiatives based on the business model and market needs.
2 . Brand Communications & Content Marketing
- Lead the implementation of Xiaomi EV’s brand communications in the UK market, ensuring consistency with the broader brand strategy and guidelines from headquarters.
- Plan and execute UK brand campaigns, product launch communications, offline brand experiences, and other marketing activities.
- Oversee the creation and localization of UK marketing content, including social media, website, KOL/influencer content, and other relevant channels.
3 .Digital Marketing & Lead Generation
- Oversee digital marketing channels in the UK market, including search, social, programmatic advertising, and other relevant digital channels.
4 . KOL & Partner Marketing
- Build and maintain relationships with relevant KOLs, automotive reviewers, media, and other marketing partners in the UK market.
- Plan and execute KOL collaborations, media and product experience activities, test drives, co-marketing initiatives, and audience engagement activities.
- Work closely with local distributors and partners to support localized co-marketing initiatives.
5 . Performance Measurement & Team Management
- Establish a marketing performance measurement framework for the UK market, covering indicators such as brand awareness, lead volume, and conversion rates.
- Regularly prepare post-campaign reviews and ROI analysis reports to assess marketing performance and identify opportunities for optimization.
- Build and manage the UK marketing team and coordinate external agencies and suppliers as required to support effective execution.
Qualifications
【Required Qualifications】
- 8–10 years of experience in automotive or consumer brand marketing, including at least 3 years of experience working in the UK market.
- Professional fluency in English at a native or near-native level. Previous professional experience in the UK is a plus.
- Strong understanding of the UK automotive market, media landscape, digital marketing channels, and consumer behavior.
- Demonstrated experience in leading brand market-entry initiatives in the UK from the initial setup and launch stages.
- Strong capabilities in budget management and team management.
【Preferred Qualifications】
- Experience supporting marketing projects for Chinese brands entering the UK or European markets.
- By applying for the job, you acknowledge that you have read and accepted the privacy policy:
- Data Controller: The corresponding entity within Xiaomi (namely, Xiaomi Retail Germany GmbH or Xiaomi Technologies Limited, as applicable considering the region of the position you are applying for.
- Purpose: Your personal data will be processed for the purpose of evaluating and managing your job application.
- Retention: As a general practice, your data will be kept for one year for these purposes unless a different retention period is required by applicable law. We encourage you to keep it updated, as it may be used to share future job openings that match your profile and may be of interest to you.
- Legal Basis: Data subject’s consent.
- International Transfers: Processing your job application may require the transfer of your personal data to other regions (for example, Chinese mainland). If this occurs, Xiaomi will implement appropriate safeguards in accordance with applicable rules on international data transfers to ensure that your personal data is processed securely.
- Data subject rights: You may exercise your data protection rights (access, rectification, erasure, etc.) and contact our Data Protection Officer via our platform: https://privacy.mi.com/support/?locale=en
- Additional Information: https://privacy.mi.com/HR/en_GB/
This description is the source posting as it read when we added it. We are not affiliated with Xiaomi International, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sample- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Xiaomi InternationalAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Xiaomi International holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.