Head of Sales - Business Applications

Head of Dynamics Business Applications Sale

Remote | Unlimited Holiday | Redefine how ERP sales actually works

Infinity Group are a innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services.

With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.

We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.

Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment.

We are committed to the well-being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs.

Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.

Role Overview:

As Head of Dynamics Business Applications Sales, you will lead the evolution of our sales approach from product-led to solution-led, customer-outcome focused engagement.

This is not about selling Dynamics 365. It’s about understanding where clients are today, where they need to get to, and designing the right journey to get them there.

You will be responsible for building a team that leads with curiosity, challenge, and insight - uncovering real business problems, aligning technology to outcomes, and positioning Infinity Group as a strategic partner rather than a software provider.

You will play a hands-on role in high-value opportunities, shaping how we diagnose customer needs, structure solutions, and win complex transformation deals.

What you'll be doing:

• Own and evolve the end-to-end sales approach across Dynamics 365 (BC, CE, Power Platform)
• Redefine how we qualify, shape, and win opportunities — anchored in outcomes, not products
• Lead complex, high-value deals from early engagement through to close
• Personally drive deep discovery with senior stakeholders (CEO, CFO, COO level)
• Translate messy, unclear business problems into structured solution narratives
• Ensure every proposal tells a clear story:

• What’s broken
• Why it matters
• What changes
• What it’s worth
• Build a consistent way of working across the team:

• How we run discovery
• How we shape solutions
• How we position value
• Partner closely with Solution Architects and delivery to:

• Bring credibility into the sales cycle early
• Ensure what’s sold is real, deliverable, and scalable
• Avoid the classic disconnect between sales and delivery
• Improve win rates through:

• Better qualification
• Better positioning
• Better thinking
• Coach and develop a team that:

• Leads with curiosity
• Is comfortable challenging clients
• Thinks commercially, not just tactically
  

The kind of problems you’ll solve

You’ll constantly walk into situations where:

• The client thinks they need a system — but doesn’t understand the real issue
• Multiple stakeholders want different outcomes
• Processes are unclear, undocumented, or broken
• Technology is fragmented across the business
• The commercial case isn’t fully formed
  
  

Your job is not to sell into that, Your job is to make sense of it.

To:

• Break down how the business actually works (not how it’s described)

Challenge assumptions where needed

Create clarity where there isn’t any

Shape a path forward that is both credible and commercially strong

What Sets You Apart

You don’t lead with “solutions” - you lead with understanding

You’re comfortable sitting in ambiguity and working towards clarity

You can challenge senior stakeholders without losing trust

You connect technology decisions to real business outcomes (growth, cost, risk)

You know how to structure complex conversations and keep control of them

You understand how business applications actually impact operations (not just IT)

You can balance:

• Customer needs
• Commercial reality
• Delivery constraints
• You spot weak opportunities early - and either reshape them or walk away
• You care more about winning the right deals than winning more deals
  
  

Your impact:

• You’ll define how sales works at Infinity Group - not just manage it
• You’ll materially improve win rate and deal quality
• You’ll shape how customers perceive us:
  
  

from “provider” → “partner”

• You’ll reduce risk in what we sell by tightening alignment with delivery
• You’ll build a team that clients actually trust
  
  

What it's like here:

• Ambitious, but not political
• High standards, but pragmatic
• People who care about doing things properly — not just hitting numbers
  
  

You’ll get:

• Real ownership of how sales evolves
• Freedom to change things that don’t work
• A team open to being challenged and developed
• Direct access to leadership and influence over direction
  
  

What you get:

• Unlimited annual leave
• Private healthcare, life assurance, company shares
• Electric car scheme
• Flexible / remote working (with access to Tunbridge Wells & Paddington)
• Team and company socials, including Illuminate Awards