Head of Sales
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 1132 (67% match) is an eligible occupation, with a going rate of £87,300, and DMG EVENTS (UK) LIMITED is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 3556 (Sales accounts and business development managers) or SOC 2432 (Marketing and commercial managers). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
1132 Marketing, sales and advertising directors Most likely code | £61,100 | £69,800 | £78,600 | £87,300 |
3556 Sales accounts and business development managers Also possible | £38,600 | £55,200 | £55,200 | £55,200 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
JOB PURPOSE:
The Head of Sales is responsible for leading the commercial sales function across an assigned portfolio of products and services, developing and executing sales strategies that drive sustainable revenue growth, profitability and market share.
The role provides strategic leadership across business development, key account management, sales operations and customer retention while ensuring the successful delivery of commercial objectives through high-performing sales teams.
The Head of Sales is accountable for developing long-term commercial strategies, building strategic client partnerships, identifying new revenue opportunities and creating a culture of accountability, collaboration and continuous improvement.
Working closely with senior stakeholders across Commercial, Marketing, Content, Operations and Finance, the Head of Sales ensures that commercial strategy is aligned with wider business objectives while delivering an exceptional customer experience.
FUNCTIONAL RESPONSIBILITIES & KEY ACCOUNTABILITIES:
Commercial Strategy
• Develop and implement the overall commercial sales strategy for the assigned portfolio.
• Identify new revenue streams, commercial opportunities and growth initiatives.
• Develop annual sales plans, forecasting models and business development strategies.
• Monitor commercial performance and adapt strategy to maximise revenue and profitability.
Revenue Growth
• Deliver and exceed portfolio revenue and profitability targets.
• Drive customer acquisition, retention and account expansion strategies.
• Develop new commercial products and partnership opportunities alongside internal stakeholders.
• Identify opportunities to increase customer lifetime value.
Leadership & People Management
• Lead, coach and develop a high-performing sales team.
• Set clear objectives, KPIs and performance expectations.
• Conduct regular performance reviews and coaching sessions.
• Create succession plans and identify future commercial talent.
• Foster a positive, accountable and collaborative sales culture.
Strategic Account Management
• Maintain executive-level relationships with key customers and strategic partners.
• Lead negotiations on high-value commercial agreements.
• Support the team in closing complex, strategic opportunities.
• Ensure excellent customer retention and long-term account growth.
Business Development
• Drive proactive new business generation across the portfolio.
• Identify emerging markets, customer segments and commercial opportunities.
• Build relationships with senior decision-makers and industry stakeholders.
• Promote consultative selling methodologies across the team.
Sales Operations & Performance
• Own pipeline management, forecasting and revenue reporting.
• Monitor KPIs and sales performance to ensure delivery against targets.
• Ensure CRM data integrity and sales process compliance.
• Continuously improve commercial processes and operational efficiency.
Market Intelligence
• Monitor industry trends, competitor activity and customer behaviour.
• Identify risks and opportunities within the marketplace.
• Share commercial insights that influence product development and sales strategy.
• Ensure the sales team remains informed of market developments.
Cross-functional Collaboration
• Partner with Marketing, Content, Operations and Finance to align commercial objectives.
• Support product launches and go-to-market strategies.
• Ensure seamless customer delivery throughout the sales lifecycle.
• Contribute to wider business planning and strategic initiatives.
Event Leadership
• Represent the organisation at industry events, exhibitions and conferences.
• Meet key clients and develop executive-level relationships.
• Identify new commercial opportunities during live events.
• Ensure customer commitments are successfully delivered.
KEY ACCOUNTABILITIES
• Develop and execute commercial sales strategies.
• Deliver portfolio revenue and profitability targets.
• Lead and develop high-performing sales teams.
• Grow strategic customer accounts and new business.
• Build sustainable commercial pipelines.
• Negotiate high-value commercial partnerships.
• Maintain accurate forecasting and sales reporting.
• Improve customer retention and account growth.
• Drive operational excellence across the sales function.
• Collaborate effectively with senior internal stakeholders.
• Represent the business externally with professionalism and credibility.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
The successful candidate will demonstrate:
• Minimum 8–10 years' experience in B2B commercial sales.
• Significant leadership experience managing high-performing sales teams.
• Proven record of delivering substantial revenue growth.
• Extensive experience developing commercial sales strategies.
• Strong background in strategic account management.
• Demonstrated ability to negotiate complex, high-value commercial agreements.
• Experience managing commercial budgets and forecasts.
• Excellent understanding of CRM platforms (preferably Salesforce or equivalent).
• Strong commercial and financial acumen.
• Experience analysing sales performance data and market intelligence.
• Excellent presentation, negotiation and communication skills.
• Strong stakeholder management with experience engaging executive-level clients.
• Advanced organisational and project management skills.
Behavioural Competencies
• Commercially driven and results focused.
• Strategic thinker with excellent business judgement.
• Inspirational leader who develops high-performing teams.
• Customer-centric with strong relationship management skills.
• Collaborative and influential across functions.
• Highly accountable with excellent decision-making capability.
• Resilient and adaptable in a changing environment.
• Innovative with a continuous improvement mindset.
• Professional with high integrity and credibility.
• Organised with exceptional planning and prioritisation skills.
• Positive, energetic and solution-oriented.
Technical Competencies
• Commercial strategy development
• Sales leadership
• Business development
• Strategic account management
• Revenue forecasting
• Financial reporting
• CRM management
• Commercial negotiation
• Budget management
• Sales planning
• Market analysis
• Pipeline management
• Proposal development
• Executive presentation skills
• Data-driven decision making
The Head of Sales is expected to:
• Lead by example and demonstrate strong commercial leadership.
• Build an engaged, accountable and high-performing team.
• Coach and develop future leaders.
• Promote collaboration across departments.
• Encourage innovation and continuous improvement.
• Drive a culture of customer excellence and commercial accountability.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
This description is the source posting as it read when we added it. We are not affiliated with DMG EVENTS (UK) LIMITED, so check their own site for the current details.
Where this offer sits in the market
Marketing, sales and advertising directors (SOC 1132) · UK · ONS ASHE 2025 · basic pay · ~229k in sample- Middle half £64,792–121,836
- Median £89,700
- Going rate £87,300
- Threshold £41,700
- New entrant £61,100–78,600
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Browse more sponsored jobs at DMG EVENTS (UK) LIMITEDAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. DMG EVENTS (UK) LIMITED holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.