Lifecycle & CRM Marketing Manager
Added 15 Jul · still live
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (80% match) is an eligible occupation, with a going rate of £41,700, and Mixam is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 80% match
- Possible 2432 (Marketing and commercial managers) · 16% match
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
The Role
Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling - with responsibility for identifying customer risk and opportunity, designing the right intervention, measuring impact, and continuously improving the journey.
This is not an “email marketer.” Email is one channel they own. We need someone who can work independently, build structure from the ground up, make strategic recommendations, and execute directly to deliver business outcomes. Proven experience building and scaling in fast startup environments. This is an individual contributor role for an autonomous builder-operator who thrives on taking complete, end-to-end ownership of both strategy and execution.
As our go-to retention champion, you will become the internal expert on driving lifetime value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies. You will continuously connect granular customer behaviors; including acquisition source, quote/order patterns, product affinity, and loyalty status, to build highly targeted lifecycle segmentations and cross-sell logic. By seamlessly bridging these behavioral insights with tailored communication strategies, you will optimise our rewards program and translate user actions directly into measurable commercial results
Requirements
Core Responsibilities:
Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling - with responsibility for identifying customer risk and opportunity, designing the right intervention, measuring impact, and continuously improving the journey.
This is not an “email marketer.” Email is one channel they own. We need someone who can work independently, build structure from the ground up, make strategic recommendations, and execute directly to deliver business outcomes. Proven experience building and scaling in fast startup environments. This is an individual contributor role for an autonomous builder-operator who thrives on taking complete, end-to-end ownership of both strategy and execution.
As our go-to retention champion, you will become the internal expert on driving lifetime value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies. You will continuously connect granular customer behaviors; including acquisition source, quote/order patterns, product affinity, and loyalty status, to build highly targeted lifecycle segmentations and cross-sell logic. By seamlessly bridging these behavioral insights with tailored communication strategies, you will optimise our rewards program and translate user actions directly into measurable commercial results
Requirements
Core Responsibilities:
- Must move comfortably between strategy and execution: diagnosing customer behavior, designing the right intervention, building smarter customer journeys, measuring impact, and improving it over time.
- Own Mixam’s email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing clear, persuasive, action-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets.
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- Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience. Prior experience and tangible result-driven
- Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
- Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies, with the ability to interpret cohort behavior, form clear hypotheses, and translate test results into optimized customer journeys.
- Comfortable with independently building processes and operating models from scratch.
- Has proven experience independently owned lifecycle or retention strategy, not just produced email campaigns
Why Join Us?
This is your chance to be part of something new and exciting - helping to establish Mixam in Japan while being backed by an experienced, supportive international team. You’ll play a key role in shaping how we support our Japanese customers and, as the team grows, you’ll have the opportunity to grow with it. Make this section something tailored to the role.
Equality, Diversity & Inclusion
At Mixam, diversity, equity and inclusion are at the heart of who we are, and we welcome applications from people of all backgrounds. We know few people meet every requirement, so if you’re excited about this role, we’d love to hear from you and we’ll consider your overall experience and potential. We’re also committed to minimising our environmental impact and creating a workplace where everyone feels valued and supported.
Mixam. The Smart Way to be Hired.
This description is the source posting as it read when we added it. We are not affiliated with Mixam, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sampleSOC 3554
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at MixamAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Mixam holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.