This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in? Loyalty Manager
Role overview:
The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.
Responsibilities:
- Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc
- Supports BAU merchandising & trade activities with loyalty promotions
- Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution
- Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers
- Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced
- Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app
- Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner
- Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members
Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methodsEnsures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etcWorks with Loyalty Analyst to understand campaign performance and produce wrap up reports with recommendations for future campaignsEnsures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place
Role objectives and KPI’s:
Ensure regular review and optimisation of loyalty performance, content and campaignsTranslate marketing strategy into execution campaignsEnsure reporting and analysis are fit for purpose to drive performance optimisationKey point of contact for Omnichannel teams Competencies:2.1 Working With People3.1 Relating and Networking4.1 Writing and Reporting4.3 Analysing5.1 Learning and Researching6.1 Planning and Organising8.1 Achieving Personal Work Goals and Objectives
Skills and Experience:
2+ years’ experience in customer communication channels, including CRM strategy, paid media and targeted/1-2-1 marketing and segmentationExperience working in a cross-functional role collaborating with multiple teams in different functionsStrong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levelsHighly organised and able to work under own initiative, managing time efficiently and effectivelyResults driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiativesWillingness to learn and developSome experience using mar-tech platforms such as Airship, Bloomreach, Appsflyer etc an advantageSome experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage Training requirements for the role:Marketing communication platformsLoyalty platformAnalytical reporting platforms (Google Analytics, Power BI, Data AI)Microsoft Excel We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JDThis description is the source posting as it read when we added it. We are not affiliated with JD Sports Fashion, so check their own site for the current details.