Product Content Lead
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (74% match) is an eligible occupation, with a going rate of £41,700, and Incard ltd is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 74% match
- Likely 3416 (Arts officers, producers and directors) · 12% match
- Likely 2432 (Marketing and commercial managers) · 9% match
Ask Incard ltd what the duties are.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
3416 Arts officers, producers and directors Also possible | £33,400 | £38,100 | £38,100 | £38,100 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.
This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.
This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
Key Responsibilities
Product Education & Content Ownership
Own Incard’s product-led and educational content end-to-end
Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
Turn complex product features into simple, engaging, founder-friendly narratives
Continuously refine content formats based on product evolution and user feedback
Hosting & Founder Conversations
Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
Lead interviews, discussions, and educational formats focused on real business challenges
Act as a trusted, credible voice within the e-commerce and digital business ecosystem
Support founder-led and ecosystem-driven growth initiatives through content
Content Creation & Distribution
Script, structure, and present content across:
YouTube
LinkedIn
Other relevant social and video platforms
Collaborate closely with Marketing and Product to align content with launches and priorities
Ensure messaging is clear, consistent, and rooted in real product value
Brand Representation & Offline Presence
Represent Incard in offline contexts when needed:
Events
Panels
Demos
Workshops
Founder meetups
Act as a product and brand ambassador in front of customers, partners, and the ecosystem
What We’re Looking For
Experience
Strong, natural on-camera presence
Proven ability to host, present, and explain confidently on video
Clear, confident American accent
Solid understanding of business, e-commerce, SaaS, or digital business models
Experience explaining complex products or concepts to non-technical audiences
Skills & Mindset
Strong storytelling and communication skills
Comfortable being the public-facing voice of a product and brand
Ability to simplify complexity without losing depth or credibility
Curious, structured, and product-minded
Comfortable collaborating cross-functionally with Product, Marketing, and Growth
High ownership, high standards, low ego
Nice to Have
Experience hosting podcasts, YouTube series, webinars, or live content
Previous exposure to fintech, e-commerce, or SaaS products
Public speaking or event experience
Familiarity with product-led growth or educational content strategies
Location
This role can be based in London, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits:
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
This description is the source posting as it read when we added it. We are not affiliated with Incard ltd, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Incard ltdAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Incard ltd holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.