Sales Development Representative
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3552 (92% match) is an eligible occupation, with a going rate of £41,700, and HAPPL LTD is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3552 Business sales executives Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
We’re building the next generation of employee benefits infrastructure.
At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.
About the role
This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.
As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.
You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.
This is a hybrid role based in London, with an expectation of working from the office at least 2–3 days per week.
What you’ll be doing
Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth
Identifying and engaging ambitious companies ready to modernise their employee benefits
Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations
Building strategic target account lists and executing thoughtful, high-conviction outreach
Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
Partnering closely with Account Executives to convert opportunities into customers
Becoming an expert in Happl’s product, market, and customer pain points
Using modern GTM tools, data, and AI to work smarter and maximise impact
Feeding insights back to product and leadership to shape our GTM strategy and positioning
What we’re looking for
2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)
Highly motivated, ambitious, and excited by the opportunity to build something early
Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
Organised and disciplined, with strong attention to detail and follow-through
Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
Self-starter mentality, with a strong sense of ownership and accountability
Ambition to progress into Account Executive or senior commercial roles as you grow
If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.
Why join Happl
Help shape the future of employee benefits
Competitive base salary and commission
Meaningful equity in an early stage growing business
Flexible hybrid working from day one
Access to your own Happl benefits platform
Optional enrolment in Private Health Insurance
Optional enrolment in Dental insurance, including family cover
A flexible Wellbeing budget to spend on whatever wellbeing means to you
Learning & Development (L&D) allowance
Pension scheme from day one
Rapid career progression in a scaling commercial team
A genuine opportunity to influence how we sell, not just what we sell.
About the Interview
Call 1: 20-min Intro call with Ben (COO & CoS)
Call 2: 30-min deep dive with Keith (CCO)
Short Task
Call 3: 30-min deep dive with Ben T (CEO & Founder)
Additional Details
Location: London, Waterloo
Team: GTM
Working arrangement: Hybrid (3+ Days in Office)
#BS-L1
This description is the source posting as it read when we added it. We are not affiliated with HAPPL LTD, so check their own site for the current details.
Where this offer sits in the market
Business sales executives (SOC 3552) · UK · ONS ASHE 2025 · basic pay · ~181k in sample- Middle half £26,936–44,824
- Median £33,592
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. HAPPL LTD holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3552 going rate of £41,700. New-entrant and shortage discounts can lower it.