Senior CRM Executive
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (96% match) is an eligible occupation, with a going rate of £41,700, and Major Players | B Corp™ is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
A fast-growing D2C lifestyle brand is looking for a commercially driven Senior CRM Executive to take full ownership of email and SMS marketing, with a focus on customer retention, engagement and lifetime value.
This is a brand with a strong, loyal customer base and ambitious growth plans, offering the opportunity to own CRM strategy end-to-end as the sole specialist in the function. You'll work closely with Graphics, Merchandising, Ecommerce and Digital Analytics teams to deliver personalised, insight-led campaigns that drive real commercial impact.
Key Responsibilities
- Own end-to-end delivery of BAU and automated email and SMS campaigns, alongside other retention and conversion activity
- Manage the CRM campaign calendar across the business, keeping deadlines and priorities visible
- Build and optimise automated journeys, including welcome, nurture and reactivation flows
- Use customer data and segmentation to personalise and target campaigns
- Run A/B testing across subject lines, creative and CTAs to continuously improve performance
- Report on CRM performance and translate insights into actionable optimisation
- Partner cross-functionally with Graphics, Merchandising, Ecommerce and Digital Analytics teams
- Identify and implement new retention opportunities across additional channels
Skills & Experience Required
- 2+ years' experience in a CRM or email marketing role, ideally within ecommerce or direct-to-consumer
- Hands-on experience with ESPs and marketing automation platforms, including building, testing and optimising campaigns
- Commercially minded and analytical, comfortable using data to drive optimisation
- Confident working autonomously as a sole CRM specialist
- Experience briefing creative teams as well as building emails yourself
- Own-brand retail or founder-led business experience a plus
- Strong, persuasive communicator with excellent attention to detail
Why Apply?
- Own CRM strategy end-to-end as the sole specialist, with real autonomy from day one
- Join a fast-growing, founder-led brand with a passionate, loyal customer base
- Work cross-functionally with senior stakeholders across Growth, Digital and Merchandising
- Genuine opportunity to shape and grow the CRM function as the business scales
If you would like a confidential chat about this role or your next career move, please get in contact with: [email protected]
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
This description is the source posting as it read when we added it. We are not affiliated with Major Players | B Corp™, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Major Players | B Corp™ holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.