Senior Digital PR Manager
Possible
Sponsorship likelihood
This employer issued few or no visas recently
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 2493 (60% match) is an eligible occupation, with a going rate of £41,700, and REFLECT DIGITAL LIMITED is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 2493 (Public relations professionals) · 60% match
- Possible 2432 (Marketing and commercial managers) · 22% match
- Ineligible 1133 (Public relations and communications directors) · 12% match
Ask REFLECT DIGITAL LIMITED what the duties are.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2493 Public relations professionals Most likely code | £33,400 Clears | £33,400 Clears | £37,500 Clears | £41,700 Clears |
2432 Marketing and commercial managers Also possible | £35,000 Clears | £40,000 Clears | £45,100 Misses | £50,100 Misses |
1133 Public relations and communications directors Also possible | £54,000 Misses | £61,700 Misses | £69,500 Misses | £77,200 Misses |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Senior Digital PR Manager
Salary: £43k+ DOE
Location: At least 2 days in the office in Maidstone, Kent.
WHAT WE DO AT REFLECT DIGITAL?
Reflect Digital is the digital marketing agency your customers will thank you for hiring.
Putting our clients’ customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.
Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.
About the Role
Are you an ambitious Digital PR professional with a knack for strategy, mentorship, and delivering standout results?
We’re looking for a Senior Digital PR Manager to play a central role in driving client satisfaction, agency growth, and campaign excellence across our Digital PR department. Working alongside our Head of Digital PR and Growth Managers, you’ll lead client retainers, build efficient team processes, and mentor junior team members - all while applying our unique, behavioural science-led approach.
If you thrive on building deep client partnerships, crafting link-worthy campaign strategies, and guiding a passionate team to excel, we’d love to hear from you.
What You’ll Be Doing
Team Support & Mentorship
Coach and develop talent: Mentor Digital PR Executives, helping them sharpen both their technical PR expertise and essential soft skills.
Knowledge sharing: Lead internal training, share industry insights with the wider agency, and run collaborative problem-solving and ideation sessions.
Cross-discipline collaboration: Partner seamlessly with SEO, Creative, Paid Media, CX, and Content teams to deliver integrated, multi-channel solutions.
Process optimisation: Help establish new templates, best-practice guidelines, and workflows to improve efficiency and work quality across the department.
New business support: Contribute to pitch materials, compile data projections, and present alongside senior leaders in client pitches.
Client Servicing & Strategic Growth
Be a trusted partner: Build long-lasting relationships by acting as an extension of our clients' teams, deeply understanding their business goals and industry challenges.
Lead client communication: Plan and run regular status calls, client meetings, and Quarterly Business Planning (QBP) sessions.
Campaign & budget ownership: Oversee client roadmaps, retainer delivery, project timelines, and overall campaign budgets to ensure maximum profitability and client satisfaction.
Identify growth opportunities: Spot organic upselling and cross-selling opportunities that deliver extra value to clients and support agency retention targets.
Raising the Bar on Quality & Campaign Execution
Behavioural PR strategy: Design and execute Digital PR strategies using our behavioural science framework to earn top-tier links, boost search visibility, and enhance brand reputation.
Strong media relations: Cultivate strong relationships with key journalists, editors, bloggers, and influencers, while helping junior team members build their own networks.
Quality assurance: QA all Executive output—from press releases, pitch angles, and sales decks to monthly reports—ensuring every piece of work hits Reflect Digital’s high standards.
Data-driven optimization: Use audience targeting frameworks, AI insights, and media tracking tools to refine strategies, troubleshoot performance challenges, and maximise ROI.
Reporting & insights: Produce clear monthly reports, performance decks, and actionable insights that demonstrate clear campaign impact against client KPIs.
Creative ideation & innovation: Lead brainstorming sessions for fresh campaign concepts and draft compelling award submissions to showcase our standout work.
Continuous Professional Development
Industry leadership: Keep up with Digital PR, search, and media developments, sharing your perspective on industry shifts across internal and external channels.
Thought leadership: Write industry case studies, contribute to agency thought leadership, and participate in external talks and conferences.
Ongoing learning: Complete platform and skills training to continually sharpen your expertise.
What We’re Looking For
Digital PR Mastery: Proven experience managing Digital PR strategies, securing high-tier media coverage, and leveraging data for link building.
Client Champion: Exceptional communication skills with a track record of running client accounts, managing budgets, and building strong working relationships.
Mentorship Mindset:
Analytical & Creative Thinker: Ability to translate data and behavioural science principles into creative campaign concepts and strategic client roadmaps.
Quality Obsessed: Strong attention to detail, pride in proofreading and QA, and a commitment to delivering best-in-class work.
Problem Solver: Adaptable, proactive, and comfortable collaborating across disciplines (SEO, Paid Media, Design, CX) to achieve common goals.
What Success Looks Like in This Role
Exceptional Campaigns: Delivering behavioural-led PR campaigns that achieve visibility, authority, and measurable growth for our clients.
Thrilled Clients: High client retention, strong organic upselling, and trust-based partnerships built on clear communication and strategic value.
Empowered Team: Executives feel supported, upskilled, and equipped with smooth processes and clear guidance.
Cross-Department Integration: Seamless workflows between Digital PR, SEO, Content, Paid Media, and Behavioural teams that champion Reflect Digital’s unique USP.
Ready to Apply?
If you're ready to take the next step in your Digital PR career in a supportive agency that values work-life balance and creative excellence, we’d love to hear from you. Apply today with your CV and a brief summary of a successful campaign you’ve delivered!
THE PACKAGE
Salary: £43k+ DOE
Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
Healthcare: Private Healthcare from Vitality.
Breakfast Club and healthy snacks
Weekly Wellbeing Sessions
Access to trained Mental Health First Aiders (MHFA)
Lunch & Learn and Brunch & Learn sessions
Internal & External Training Opportunities
Endometriosis Friendly Employer
Work Anywhere policy
Career Progression
Agency Partnerships
To watch staff testimonials about our company culture, you can watch this video on YouTube.
Interview process - What to expect.
This is a more detailed breakdown of our interview process and what to expect at every stage. If you require any reasonable adjustments to this process, please notify us at the application stage.
Cultural Interview with People Director & Hiring Manager via Google Meet - 1 hour
Task Stage - A task is set in advance and then a task Interview in person (where applicable to the role) - 1.5hrs at the Maidstone office
Video or phone interview with our CEO, Becky.
Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
This description is the source posting as it read when we added it. We are not affiliated with REFLECT DIGITAL LIMITED, so check their own site for the current details.
Where this offer sits in the market
Public relations professionals (SOC 2493) · UK · ONS ASHE 2025 · basic pay · ~38k in sample- Middle half £31,772–47,840
- Median £38,688
- Going rate £41,700
- Threshold £41,700
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at REFLECT DIGITAL LIMITEDAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. REFLECT DIGITAL LIMITED holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2493 going rate of £41,700. New-entrant and shortage discounts can lower it.