Senior Marketing Automation Manager (Client-Facing)
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
£45,000 – £55,000 / year
Salary
Above P75 for SOC 3554
£41,700
Going rate
Offer clears by 1.1×
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 36% sure that is the right code. Force24 is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 36% match
- Possible 2432 (Marketing and commercial managers) · 29% match
- Possible 3556 (Sales accounts and business development managers) · 26% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
2432 Marketing and commercial managers Also possible | £35,000 Clears | £40,000 Clears | £45,100 Clears | £50,100 Clears |
3556 Sales accounts and business development managers Also possible | £38,600 Clears | £55,200 Misses | £55,200 Misses | £55,200 Misses |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
About Force24 and our clients
Force24 is a fast-growing UK marketing automation platform, headquartered in Leeds. We help businesses move from batch-and-blast campaigns to true one-to-one communication, where getting the timing right is the most important part of personalisation.
Our clients sell high-value, infrequent products or services with a long consideration period, and a person closes the deal at the bottom of the funnel, whether a salesperson, consultant or adviser. They sell to consumers or businesses, typically in automotive retail, travel, recruitment, and financial services and wealth management.
That shapes the job. Success means nurturing buyers over months, spotting intent and timing, and handing high-quality leads to the client's sales team at the right moment.
Role purpose
To make sure every client in the portfolio achieves the outcomes they bought Force24 for, and grows with us as a result, adopting more channels and making more of the platform over time. You will understand what each client is trying to achieve, from commercial KPIs through to day-to-day operational needs, and use your hands-on marketing automation experience to show them how to get there with the platform and their data. Above all, you will do everything you can to maximise the value each client gets from Force24, so that churn is kept to a minimum.
Key responsibilities
Outcomes and success planning
- Run discovery with each client to understand their commercial goals, KPIs and operational requirements
- Build and maintain a success plan per client, linking what they want to achieve to how the platform will be used
- Translate business goals into practical plans: segmentation, journeys, channel mix, data capture and reporting
- Hold regular reviews, including quarterly business reviews, that report progress against agreed outcomes
Platform, data and technical guidance
- Act as the client's trusted adviser on marketing automation best practice across email, SMS, WhatsApp, landing pages, pop-ups and automated journeys
- Audit client data quality, structure and consent, and recommend fixes that improve segmentation and results
- Help clients design segmentation logic, lead scoring and lifecycle journeys that reflect how their buyers behave
- Advise on forms, data capture, pop-ups and progressive profiling to grow the data clients hold
- Spot when a client is under-using the platform and coach them towards the features that move their KPIs
- Work with Support, Onboarding and Product to resolve technical issues and feed client needs into the roadmap
Value delivery and churn prevention
- Make sure every client sees clear, measurable value from the platform, and that they know it
- Monitor client health, usage and engagement, and act on early warning signs such as falling usage, disengaged contacts or missed reviews
- Lead recovery plans for at-risk clients, working with Support, Onboarding and Product to remove blockers quickly
- Re-engage clients whose original goals have changed, and reset success plans so the platform stays relevant to them
- Run renewal conversations well ahead of renewal dates, built on the value delivered rather than price
- Capture the reasons behind any churn or downgrade and feed them back to the Customer Success Lead and Chief Revenue Officer to prevent repeats
Commercial growth and channel adoption
- Own retention and renewal for the portfolio, identifying risk early and leading recovery plans
- Grow each client's use of the platform, and their spend with us, by helping them get more value from it
- Encourage clients to test and adopt additional channels such as SMS and WhatsApp, building the use case and measuring the result
- Drive take-up of the usage-based elements of the platform, such as SMS and WhatsApp message volumes, in line with each client's goals
Relationships and governance
- Build relationships at several levels in each client, from day-to-day platform users to marketing directors and budget holders
- Avoid single-threaded relationships by mapping and engaging the wider stakeholder group
- Represent the client's voice internally and champion their success stories, with permission, as case studies
Must-have experience
- At least 3 to 5 years hands-on in an in-house marketing team, running a multi-channel marketing automation or orchestration platform day to day
- Direct experience with one or more platforms such as Force24, HubSpot Marketing Hub, Salesforce Marketing Cloud or Account Engagement, Dotdigital, Klaviyo, Campaign Monitor, Brevo, ActiveCampaign, Marketo or Braze
- Has personally built and optimised automated journeys end to end, not only briefed others to build them
- Solid understanding of marketing data: segmentation, data hygiene, field structure, imports, consent and GDPR
- Experience setting up forms, landing pages and data capture, and using them to grow and enrich a database
- Comfortable reporting on campaign performance and connecting it to commercial outcomes such as leads, pipeline, bookings or revenue
- Commercially confident: able to spot growth opportunities and make a value-based case for a client to invest further
- Confident presenting to and challenging senior marketing stakeholders
Experience limited to sales CRM administration (for example Salesforce Sales Cloud or Pipedrive) does not meet this brief. We are looking for marketing platform experience.
Nice to have
- Previous experience vendor-side or agency-side, managing a portfolio of clients
- B2B or considered-purchase marketing, where a salesperson or consultant closes the deal
- Sector experience in automotive retail, travel and leisure, recruitment, or financial services and wealth management
- Working knowledge of integrations, APIs and webhooks, and how data flows between systems
- Basic HTML and CSS for email, and strong Excel or SQL skills for data analysis
- Understanding of web tracking, lead scoring and attribution
- Platform certifications, for example HubSpot or Salesforce
- Interest in how AI is changing personalisation and campaign timing
This role is based from our Leeds office, with flexible working available. The salary for this role is competitive, ranging from £45k-£55k negotiable depending on experience. OTE £70k.
This description is the source posting as it read when we added it. We are not affiliated with Force24, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Offer £45,000–55,000
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Even the bottom of this range, £45,000, beats the market's 75th percentile. Force24 pays in the top quarter for this occupation.
Similar sponsored roles
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Does this job guarantee visa sponsorship?
Not necessarily. Force24 holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.