Product Line Overview (Flight Data Intelligence): Acron Aviation’s Flight Data Intelligence (FDI) organization provides advanced flight data analytics, safety insights, and operational intelligence solutions to aircraft operators worldwide. Through a combination of aviation expertise, data science, and cloud-based technology, FDI helps customers improve safety, compliance, operational efficiency, and fleet performance. Our teams work closely with airlines, operators, OEMs, and regulators to transform aviation data into actionable intelligence that supports safer skies and better operational outcomes.
Job TitleSenior Marketing Specialist – Flight Data Intelligence
Position SummaryAcron Aviation is seeking an experienced Senior Marketing Specialist to drive integrated marketing activities across its Flight Data Intelligence (FDI) business. This is a broad and commercially focused role, responsible for developing and executing marketing strategies that generate qualified demand, strengthen brand positioning, and support revenue growth across the FDI portfolio.Working closely with sales and product stakeholders, the Senior Marketing Specialist will be accountable for delivering a healthy pipeline of qualified opportunities through a combination of demand generation campaigns, marketing automation, event strategy and execution, search engine marketing (SEM), Answer Engine Optimization (AEO), digital content, and thought leadership initiatives. The role will also play a key part in enhancing Acron Aviation's visibility and reputation within the global aviation safety and operational performance market.
Reports directly to the Director, Sales & Commercial and works closely with the Sales Manager and broader Flight Data Intelligence commercial team. This position offers an excellent opportunity for a proactive and commercially minded marketing professional to shape marketing strategy, influence business growth, and contribute directly to the success of a leading aviation technology business.
Develop and execute integrated marketing campaigns that support business objectives, generate qualified leads, and contribute directly to revenue growth across the Flight Data Intelligence portfolioCollaborate closely with sales and product teams to align marketing activities with commercial priorities and customer needsDrive the business's digital marketing strategy, maximizing visibility and engagement across traditional search engines and AI-powered answer platforms through SEO, SEM, AEO, content optimization, and website performance improvementsIdentify and implement opportunities to improve website traffic, conversion rates, and lead qualityStrengthen Acron Aviation Flight Data Intelligence's market position through compelling messaging, content development, customer success stories, and thought leadership initiativesSupport the development of product positioning and value propositions that differentiate Acron Aviation within aviation safety and operationsManage marketing automation programs, lead nurture workflows, and customer engagement initiatives to support pipeline development and customer retentionEstablish and report on KPIs, providing regular insight into campaign effectiveness and marketing’s contribution to pipeline and ROIUse data-driven insights to continuously optimize marketing performance and inform future strategyConduct ongoing competitor analysis, customer research, and industry monitoring to identify market opportunities, emerging trends, and potential risksLead the planning, delivery, and evaluation of industry events, trade shows, conferences, webinars, and customer engagement activitiesWork with internal stakeholders and external partners to maximize event ROI, brand visibility, and lead generation opportunitiesMonitor and triage inbound marketing enquiriesSupport initial qualification and routing of leadsCoordinate customer demonstrations and commercial follow-up activities as requiredSupport the creation of RFP responsesSupport the development of sales collateral and marketing materialsProvide marketing support for new business development activities and strategic initiativesSupport additional sales and commercial requirements as neededMinimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or a related industryProven track record of developing and delivering successful demand generation and lead nurturing programs that contribute to business growthStrong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social mediaExperience using multiple AI large language models (LLMs) to augment and enhance marketing activitiesExperience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalentExperience planning and delivering trade shows, conferences, webinars, and customer-facing eventsStrong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable recommendationsExperience using Google Analytics (GA4) and other marketing performance and reporting toolsExcellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels of the organizationStrong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environmentProficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and OutlookCommercially minded, proactive, and results-driven, with a continuous improvement mindsetExperience managing paid social campaigns through LinkedIn Campaign Manager and other B2B advertising platformsUnderstanding of Answer Engine Optimization (AEO), AI-driven search, and emerging digital marketing technologiesExperience developing and executing thought leadership and content marketing strategiesBasic graphic design and content creation skills using Adobe Creative Suite, Canva, or similar toolsExperience supporting aviation, aerospace, analytics, SaaS, or technology organizationsExperience working closely with commercial, product, and customer-facing teamsPlay a key role in shaping the marketing strategy for a growing Flight Data Intelligence businessSupport products and services that directly contribute to aviation safety and operational performancePartner closely with sales, product, and industry stakeholders to drive measurable business growthHelp expand Acron Aviation’s presence and reputation within the global aviation marketJoin a collaborative, customer-focused team committed to innovation and continuous improvementThis description is the source posting as it read when we added it. We are not affiliated with ACRON AVIATION TRAINING SOLUTIONS LIMITED, so check their own site for the current details.