Senior Product Marketing Manager - B2C
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 59% sure that is the right code. Zoopla is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 59% match
- Possible 2432 (Marketing and commercial managers) · 36% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Hybrid role - 3 days a week in our Tower Bridge office
Who We AreZoopla is one of the UK's most instantly recognisable property brands. In fact, we're known and loved by over 91% of the nation (and we're working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We're a growing, dynamic team that embraces innovation and isn't afraid to push the boundaries. We're only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
As the Product Marketing Manager for Consumer at Zoopla, you will sit within the Marketing team and be dedicated to maximising consumer retention, engagement and growth across our search, MyHome and valuation section of our website. You will be both embedded in the cross functional product and marketing teams across our consumer product teams, whilst being one of the marketing managers in the marketing team.
You will be the Marketing Subject Matter Expert for the consumer journey, acting as the crucial interface between the Marketing and Product teams to grow our high-intent audiences, through MyHome users, registrations and app users.
Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the consumers journey.
Your ultimate goal is to optimise the consumer path to maximise high-value search and seller leads delivered to our estate agent customers and service partners. This is achieved by boosting vital metrics like MyHome sign-ups, feature adoption, agent instruction requests, and registered users.
1. Consumer Marketing Strategy & Representation
- Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a user's initial interaction (claiming a home, searching for a property) through to the final instruction of an agent or the purchase of a property.
- Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the consumer product areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
- Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools to drive high-value user action (e.g., saving a search, setting up an alert, claiming their home, booking a valuation, using Find an Agent, engaging with mortgage advice/conveyancing quotes).
- Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across:
- CRM/ECRM: Optimizing automated communications to nurture homeowners or users, driving them to agent comparison tools but also to Moving Services at key moments (e.g., post-valuation, pre-listing).
- Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries (e.g., "how to find a conveyancer," "best mortgage rates for home movers").
- Performance Marketing: Ensuring campaigns for both seller and buyer have optimized messaging and handover points.
- Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners.
- KPI Ownership & Reporting: Own the marketing-related performance metrics for the consumer areas, including weekly/monthly reporting on core KPIs.
- Insight Translation: Continuously analyze the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimize current campaigns and drive both seller and buyer leads.
- Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and property buying to identify opportunities for Zoopla to gain an edge.
- High-Value Leads (delivered to agent customers)
- Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested)
- MyHome (Active Homeowner) Sign-up Volume
- Agent Valuation Request/Find an Agent Comparison Volume
- Homeowner Feature Adoption & Retention Metrics
- Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey.
- Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content).
- Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs.
- Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes.
- Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority.
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You'll have the opportunity to work remotely (at home) for two days per week with Mondays, Tuesdays and Thursdays as all-Zoopla days in the office together.
Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside.
- Our hybrid setup means you'll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
This description is the source posting as it read when we added it. We are not affiliated with Zoopla, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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Browse more sponsored jobs at ZooplaAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Zoopla holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.