SEO / GEO Manager
Added 5 Oct · still live
Possible
Sponsorship likelihood
This job is eligible only on a shortage list. Likely if it's SOC 2432
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 44% sure that is the right code. Boots UK is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 44% match
- Likely 2432 (Marketing and commercial managers) · 32% match
- Likely 2139 (Information technology professionals not elsewhere classified) · 15% match
Ask Boots UK what the duties are.
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
2139 Information technology professionals not elsewhere classified Also possible | £36,600 | £41,800 | £47,100 | £52,300 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Role: SEO/GEO Manager
Contract: 12m FTC
Shift Pattern: Full Time
Location: Nottingham
Recruitment Partner
We’re looking for an SEO/GEO Manager to join our digital team and help shape how Boots shows up when customers search, whether that’s on Google or through generative AI.
This is a role for someone who lives and breathes search. You’ll own the day-to-day delivery of our SEO and GEO strategy for Boots.com, working across our Health, Wellness, General Merchandise, and Beauty categories to help customers find the right product, the right advice, and the right store, however they’re searching.
You’ll sit between a lot of moving parts. Our trading teams run to seasonal calendars and category campaigns. Our content team produces guides, advice articles, and product pages across pharmacy, beauty, and wellness. Our social and digital PR teams are building reach and authority all the time. Your job is to make sure all of that works together from a search and AI-visibility perspective, and that we’re not leaving discovery and demand on the table.
You’ll work closely with the SEO/GEO Lead and our agency partners as we move to our future commerce platform and build out our approach to generative search. This is as much about getting the fundamentals right today as it is about helping define where we go next.
What You’ll Be Doing
Contract: 12m FTC
Shift Pattern: Full Time
Location: Nottingham
Recruitment Partner
We’re looking for an SEO/GEO Manager to join our digital team and help shape how Boots shows up when customers search, whether that’s on Google or through generative AI.
This is a role for someone who lives and breathes search. You’ll own the day-to-day delivery of our SEO and GEO strategy for Boots.com, working across our Health, Wellness, General Merchandise, and Beauty categories to help customers find the right product, the right advice, and the right store, however they’re searching.
You’ll sit between a lot of moving parts. Our trading teams run to seasonal calendars and category campaigns. Our content team produces guides, advice articles, and product pages across pharmacy, beauty, and wellness. Our social and digital PR teams are building reach and authority all the time. Your job is to make sure all of that works together from a search and AI-visibility perspective, and that we’re not leaving discovery and demand on the table.
You’ll work closely with the SEO/GEO Lead and our agency partners as we move to our future commerce platform and build out our approach to generative search. This is as much about getting the fundamentals right today as it is about helping define where we go next.
What You’ll Be Doing
- Design and deliver end-to-end organic growth strategies across traditional SEO and emerging AI-driven search, tailored to the needs of our Health, Wellness, General Merchandise, and Beauty categories.
- Lead our Generative Engine Optimisation (GEO) strategy, optimising content, entities, and structured data so Boots is accurately represented, cited, and recommended in AI-generated answers.
- Identify and prioritise new growth opportunities across web, app, and in-store journeys, using both traditional search data and generative AI search insight.
Advertisement
- Bachelor’s degree in marketing, Computer Science, or a related field.
- Minimum of 5 years of hands-on technical SEO experience, preferably in a retail or e-commerce environment.
- In-depth knowledge of HTML, CSS, JavaScript, and other web technologies.
- Experience in AI search optimisation and Generative Engine Optimisation (GEO).
- Experience managing large enterprise retail websites and delivering impactful organic growth initiatives across traditional and AI-driven search.
- Proficiency with enterprise SEO and analytics tools.
- Strong analytical skills and the ability to provide actionable insights.
- Understanding of user experience (UX) and its impact on SEO and GEO.
- AI fundamentals certification (Google or Microsoft).
- Experience monitoring and measuring brand presence and citations in generative AI search platforms.
- Product management experience on large digital transformation projects.
- Familiarity with AI-driven SEO and GEO tools and techniques.
- Experience working on Salesforce Commerce Cloud Technology Stack.
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes, and much more
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
If this sounds like the right next step for you, we’d love to hear from you.
This description is the source posting as it read when we added it. We are not affiliated with Boots UK, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sampleSOC 3554
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Boots UKAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Boots UK holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.