SEO Operations & Local Search Manager
Added 2 Oct · still live
Possible
Sponsorship likelihood
This job is eligible only on a shortage list. Likely if it's SOC 2432
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 46% sure that is the right code. Hilton is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 46% match
- Likely 2432 (Marketing and commercial managers) · 28% match
- Possible 3133 (Database administrators and web content technicians) · 20% match
Ask Hilton what the duties are.
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
3133 Database administrators and web content technicians Also possible | £33,400 | £33,400 | £37,500 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Job Description
The SEO Operations & Local Search Manager is responsible for the operational delivery of Hilton's search visibility programmes across EMEA.
The role ensures hotels, destinations and brand content remain discoverable across traditional search engines, AI-powered search experiences and local search platforms.
Acting as the bridge between strategy and execution, the position coordinates agency delivery, content deployment, localisation programmes, platform optimisation, hotel enablement, reporting and governance activities that directly support organic traffic, bookings and brand visibility.
The successful candidate will be highly organised, data-driven and comfortable working across multiple stakeholders, agencies and markets. They will leverage AI-powered tools to improve efficiency, automate workflows, analyse information and quickly learn new systems and technologies.
Responsibilities
SEO Programme Operations
The SEO Operations & Local Search Manager is responsible for the operational delivery of Hilton's search visibility programmes across EMEA.
The role ensures hotels, destinations and brand content remain discoverable across traditional search engines, AI-powered search experiences and local search platforms.
Acting as the bridge between strategy and execution, the position coordinates agency delivery, content deployment, localisation programmes, platform optimisation, hotel enablement, reporting and governance activities that directly support organic traffic, bookings and brand visibility.
The successful candidate will be highly organised, data-driven and comfortable working across multiple stakeholders, agencies and markets. They will leverage AI-powered tools to improve efficiency, automate workflows, analyse information and quickly learn new systems and technologies.
Responsibilities
SEO Programme Operations
- Coordinate delivery of SEO initiatives across EMEA markets.
- Manage implementation roadmaps, priorities and timelines.
- Track programme progress, risks and dependencies.
- Ensure recommendations move efficiently from strategy into execution.
- Maintain governance processes to support delivery at scale.
- Serve as the primary day-to-day contact for SEO, content and local search agencies.
- Manage work allocation, review deliverables and monitor quality.
- Ensure outputs align with Hilton brand standards and business objectives.
- Track delivery status and escalate issues where necessary.
- Identify opportunities to improve efficiency and scalability.
- Coordinate deployment of search-focused content across Hilton digital properties.
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- Support execution of Hilton's local search programme across EMEA.
- Act as a key point of contact for hotel teams and internal stakeholders.
- Coordinate training, communications and operational guidance.
- Work with vendors and stakeholders responsible for local search platforms.
- Support initiatives that improve visibility, accuracy and consistency across Hilton's digital presence.
- Maintain operational reporting and programme governance frameworks.
- Monitor implementation progress and business impact.
- Produce monthly performance reports and stakeholder updates.
- Analyse performance data and identify opportunities for improvement.
- Support measurement of search visibility, traffic and commercial outcomes.
- Identify opportunities for automation and operational efficiency.
- Use AI tools to improve reporting, analysis, content review and workflow management.
- Develop scalable processes that enable programmes to grow efficiently.
- Evaluate new technologies and support adoption where appropriate.
- Continuously improve operational processes and ways of working.
Skills & Experience
Required
Search & Digital Marketing
- Experience in SEO, digital marketing, content operations, local search or a related discipline.
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- Demonstrated ability to use AI tools such as Microsoft Copilot, ChatGPT or similar platforms to improve productivity, analyse information and accelerate learning.
- Ability to learn new tools and platforms independently.
- Strong curiosity and willingness to continuously adapt to emerging technologies.
- Data & Analysis
- Advanced proficiency in Microsoft Excel.
- Experience working with large datasets.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable recommendations.
- Strong organisational and project management skills.
- Ability to manage multiple workstreams simultaneously.
- Strong attention to detail and delivery focus.
- Ability to prioritise effectively in a fast-moving environment.
- Experience managing agencies, external partners or vendors.
- Strong communication and relationship management skills.
- Comfortable working across multiple teams, functions and markets.
- Ability to influence and coordinate delivery without direct authority.
- Experience with enterprise SEO platforms such as SEO Clarity, Semrush, BrightEdge or similar.
- Experience using Google Search Console, Adobe Analytics or similar reporting platforms.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
About The Team
How We’ll Help You Thrive
Benefits
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Benefits
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
This description is the source posting as it read when we added it. We are not affiliated with Hilton, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sampleSOC 3554
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at HiltonAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Hilton holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.