Social Commerce Account Director

Role: Account Director

Location: Remote, UK

Full time / Permanent

Nonsensical is the UK's leading TikTok agency.

We're on the hunt for an Account Director with a passion for TikTok Shop and social commerce. You'll combine commercial thinking, platform expertise and creative leadership to help brands drive growth through creators, affiliates, TikTok Shop LIVE and platform-native content.

Working closely with brands, creators and internal teams, you'll lead and oversee high-performing TikTok Shop strategies, ensuring activity delivers both commercial results and authentic audience engagement. From affiliate programmes and creator partnerships to LIVE shopping and content production, you'll play a key role in driving performance across your client portfolio.

If you understand how consumers discover, engage with and purchase products on TikTok Shop, and know how to turn content into conversions, we'd love to hear from you.

What You’ll Be Doing

• Lead the overall TikTok Shop and Paid Social strategy for key clients, driving product discovery, conversion, revenue growth and long-term brand performance through social commerce.
• Act as the senior partner for your clients, leading quarterly business reviews, performance analysis and strategic planning sessions, ensuring TikTok Shop and Paid activity supports wider business and commercial objectives.
• Oversee creator, affiliate and TikTok Shop LIVE strategies, determining how creators should be leveraged to drive sales, approving talent recommendations and ensuring campaigns deliver measurable commercial impact.
• Provide oversight of content, paid media and TikTok Shop activity, ensuring briefs are commercially focused, platform-native and aligned to both brand objectives and conversion goals.
• Identify new growth opportunities across TikTok Shop, Paid Social, affiliate marketing and creator partnerships, leveraging platform developments, emerging trends and cultural moments to drive incremental revenue.

Lead and develop your team, setting clear expectations, coaching Account Managers and Senior Account Managers, and building strong commercial, strategic and client management capabilities.

Support new business growth through pitches, proposals and strategic recommendations, demonstrating how TikTok Shop, creator-led commerce and paid amplification can accelerate brand growth.

What We Are Looking For

• Good understanding of TikTok Shop / e-commerce and wider social media platforms - content formats, communities, trends and algorithms.
• You’ll have agency experience, with a track record of managing successful accounts
• You’ve been the senior contact for client, leading calls, setting direction and building trusted relationships.
• Confident challenging ideas, making strategic recommendations and keeping clients focused on long-term growth, not just single posts.
• Has managed or led a team, setting expectations, mentoring and helping others grow.
• Exceptionally organised, comfortable managing multiple clients, deadlines and creative production workflows.
• Calm under pressure, proactive with solutions, and adaptable when TikTok (or clients) change direction quickly.
  
  

What You Get When You Join Us

🏡 Fully Remote Working – Work from wherever you’re happiest in the UK (with access to a co-working space in major UK cities if you like a change of scene).

💰 Pension Scheme – Helping you invest in your future while you shape your present.

🎉 Company Socials – From virtual hangouts to IRL meetups, we love bringing the team together.

💡 Creative & Well-being Half-Days – Every quarter, take a half-day plus £50 to do something that inspires you, a class, gallery trip, pottery, spa, whatever frees your mind.

📚 Learning Fund – £200 a year towards books, audiobooks, courses or content that fuels your development.

🎊 Bonus Leave Days – Birthday? Wedding? Moving house? Take the day off on us (no annual leave used).

What To Expect In The Recruitment Process

We like to be transparent - here’s how it works:

Step 1: Apply

Show us who you are - apply via LinkedIn but you can also submit a cover letter, CV portfolio, a TikTok via [email protected] go for it!

Step 2: Screening Call

A 20–30 minute chat with our People & Talent team to get to know you and answer any initial questions.

Step 3: First Interview

A conversation with your potential manager, diving into your experience, how you think about TikTok and client relationships.

Step 4: Second Interview + Task

You’ll complete a small strategic or creative task (nothing wild) and present it back to your potential manager and our Head of Client Services, a chance to show how you think, lead and create.

💬 Ready to join the team?

Ready to join the team? Apply today. We can’t wait to meet the person behind the creativity.

At Nonsensical, we believe great ideas don’t come from one place, one perspective, or one type of person - they come from everywhere. That’s why we welcome applications from people of all backgrounds, experiences and identities. If there is anything we can do to make the application or interview process more accessible for you, just let us know.

Should you need any adjustments throughout the application and interview process do let us know so we can best accommodate you. If you’re excited about this role but don’t meet every single requirement, please still apply.

We care about potential as much as experience so we’d love to hear your story.