Social Media Manager
Added 14 Aug · still live
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 2493 (90% match) is an eligible occupation, with a going rate of £41,700, and Busuu is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
Your salary route
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2493 Public relations professionals Most likely code | £33,400 | £33,400 | £37,500 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Job Description
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
What does a Social Media Manager at Busuu do?
We're hiring a Social Media Manager to own Busuu's organic social presence and turn it into one of our strongest growth channels. It's an exciting time to join. We're building a creator-led content pillar, anchored on long-form video and atomised across platforms and backing organic as a serious growth lever. You'll be central to proving that model works and making the case for scaling it.
The role supports both B2C and B2B arms of the business, so you'll be speaking to two quite different audiences: someone learning English to communicate better at work, HR and L&D professionals deciding what to roll out across a workforce. It's also a role for the AI-native era of social, where AI helps you produce more and test faster, freeing you up to spend your best hours on strategy and big ideas.
This is a hands-on role. You'll sit in Organic Marketing, working closely with Creative, SEO, Performance Marketing and Product Marketing, with specialist support around you: a freelance Community Manager, an Influencer Manager we're hiring shortly, editing resource, and production partners for bigger shoots.
What you'll do as a Social Media Manager
Own the strategy across B2C and B2B 📈
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
What does a Social Media Manager at Busuu do?
We're hiring a Social Media Manager to own Busuu's organic social presence and turn it into one of our strongest growth channels. It's an exciting time to join. We're building a creator-led content pillar, anchored on long-form video and atomised across platforms and backing organic as a serious growth lever. You'll be central to proving that model works and making the case for scaling it.
The role supports both B2C and B2B arms of the business, so you'll be speaking to two quite different audiences: someone learning English to communicate better at work, HR and L&D professionals deciding what to roll out across a workforce. It's also a role for the AI-native era of social, where AI helps you produce more and test faster, freeing you up to spend your best hours on strategy and big ideas.
This is a hands-on role. You'll sit in Organic Marketing, working closely with Creative, SEO, Performance Marketing and Product Marketing, with specialist support around you: a freelance Community Manager, an Influencer Manager we're hiring shortly, editing resource, and production partners for bigger shoots.
What you'll do as a Social Media Manager
Own the strategy across B2C and B2B 📈
- Set and run the organic presence across our priority platforms (TikTok, Instagram, YouTube, LinkedIn, plus emerging channels worth testing), covering both our consumer audience and our business audience and tailoring the approach to each.
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- Help stand up our new creator-led pillar: long-form video as the anchor asset, atomised into short-form cuts, clips and stills across every platform.
- Concept, shoot and ship. You'll be behind the camera and across the edit, using our editing resource and production partners to move faster rather than to hand the work over.
- Collaborate closely with the Creative team on the ideas, formats and assets that need their input.
- Direct on-camera talent, colleagues and creators so they land the idea and the tone and be comfortable stepping in front of the camera yourself when the content calls for it.
- Set the direction our Community Manager and Influencer Manager work to, own the tricky judgement calls and hold the standard for who we partner with and how we show up in the comments.
- Build a repeatable creator and UGC pipeline across our key markets, including credible voices in the L&D and workplace space for the B2B side and report on what each partnership returned.
- Turn community signal into content ideas and feed it back to Product and Creative.
- Run a genuine testing habit: form a hypothesis, ship it, read the numbers, roll the learning into the next batch.
- Own social reporting across engagement, growth and the downstream signal we care about with a clear point of view on what to double down on and what to stop.
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- 3-5 years running organic social for a brand with a global audience. We're open on sector: consumer, B2B, media, agency or creator-side all count. Bonus if you've worked across both consumer and business audiences, or in EdTech, apps or subscription products.
- A portfolio of content you personally made, not just briefed. Show us the numbers on the ones that worked and be honest about the ones that didn't.
- Strong short-form and long-form video instincts and the ability to brief an editor properly.
- Comfortable on camera when needed. You don't need a following, but you shouldn't be put off by presenting.
- Analytically strong. Busuu is a data-led business and we expect this role to hold its own in that environment: designing tests properly, interrogating platform data rather than accepting it at face value, understanding how social contributes to acquisition alongside our other channels and building an evidence-based case for investment that stands up to scrutiny.
- Strong project management. You'll have multiple shoots, creators, platforms and stakeholders in flight at once and we need that to run smoothly without a producer behind you.
- You get a high volume of good work out of the door and you know how to use freelancers and production partners as leverage rather than as a queue to wait in.
- AI-fluent: you already use AI daily to raise the quality and speed of your output and you're keen to build systems and automations rather than stopping at prompts.
- Experience running creator and influencer partnerships from sourcing through to reporting.
- Paid social experience is desirable, along with an appetite for working closely with Performance Marketing.
- Our centrally located offices in London and Madrid are well-equipped with free breakfast, plenty of snacks and fresh fruit
- You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
- Busuu offers a great Private Health Insurance scheme
- There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
- We offer enhanced maternity and paternity leave (depending on location)
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, quarterly team and company events
If that sounds like your kind of place, we would love to hear from you.
This description is the source posting as it read when we added it. We are not affiliated with Busuu, so check their own site for the current details.
Where this offer sits in the market
Public relations professionals (SOC 2493) · UK · ONS ASHE 2025 · basic pay · ~38k in sampleSOC 2493
- Middle half £31,772–47,840
- Median £38,688
- Going rate £41,700
- Threshold £41,700
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at BusuuAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Busuu holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2493 going rate of £41,700. New-entrant and shortage discounts can lower it.