Social Media Specialist
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
£37,500 / year
Salary
Within the market range
£41,700
Going rate
Offer is 0.9× the going rate
This role may qualify only on a lower rate
Anyone can use the standard rate, and the pay is below it. If you are a new entrant or a PhD holder, you can use a lower rate, and the pay clears the new entrant rate. On the jobs board, Standard hides roles like this and the new entrant rate shows them as Possible at most. The advertised pay goes up to £37,500.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Misses | £41,700 Misses | £41,700 Misses |
2493 Public relations professionals Also possible | £33,400 Clears | £33,400 Clears | £37,500 Clears | £41,700 Misses |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Social Media Specialist
Location: Westminster/Home
Hours: 36.25 hours per week
Salary: £37,500
The Institution of Civil Engineers (ICE) is the home of infrastructure, bringing together a global community of 97,000 members and more than 200 years of engineering heritage. As a leading professional institution, it qualifies civil and infrastructure engineers, champions lifelong learning, and provides trusted, impartial, expert advice to decision makers. Guided by its vision of a world where infrastructure enables people and planet to thrive, the ICE’s global membership designs, builds and maintains infrastructure that is sustainable and dependable.
Role Purpose:
We are seeking a talented and experienced Social Media Specialist to join our Communications & Marketing team and play a key role in delivering our digital engagement strategy. Reporting to the Head of Social, the Social Media Specialist will be responsible for managing and enhancing ICE's presence across a range of social and digital channels. The role combines content creation, community management, campaign delivery and performance analysis to ensure our channels effectively engage members, industry stakeholders and wider audiences.
This position offers an excellent opportunity for a creative and strategically minded social media professional to contribute to the growth and reputation of a globally recognised organisation.
What You’ll Be Doing:
- Develop, create and publish high-quality social media content aligned with organisational priorities and campaigns.
- Manage the day-to-day operation of ICE social media channels and online communities.
- Plan and maintain social media content calendars, ensuring timely and coordinated delivery of campaigns.
- Monitor, analyse and report on channel performance, providing recommendations based on data and audience insights.
Essential Skills & Experience:
You will be a confident and proactive social media professional with excellent communication skills and a strong understanding of digital engagement.
- Proven experience managing social media and digital communication channels.
- Experience creating, editing and publishing high-quality digital content across multiple platforms.
- Strong copywriting, editing and storytelling skills.
- Excellent knowledge of social media platforms, analytics tools and content management practices.
- Experience delivering successful social media campaigns and contributing to digital strategy development.
- The ability to interpret performance data and translate insights into actionable recommendations.
- Experience of online brand management and reputation monitoring.
- The ability to transform technical or complex information into engaging content for diverse audiences.
- Experience producing or commissioning visual and video-based content.
- Strong organisational skills and the ability to manage multiple priorities simultaneously.
- The confidence to advise senior stakeholders on social media best practice.
Qualifications:
- Degree-level education or equivalent professional experience.
ICE Group Benefits:
- 25 days annual leave plus Bank Holidays
- Shutdown over Christmas period
- Annual £100 allowance towards your well-being
- Discounted hot food from on-site Café bar.
- Up to eight per cent of salary contributed to a personal pension scheme.
- 24-hour employee support line
- Death in service benefit equivalent to four year’s salary
- Interest free season ticket loan
- Cycle to work scheme.
- Big Gym membership savings with the Gymflex scheme
- Your Rewards discount scheme
ICE Group is an equal opportunities employer and are committed to ensuring an inclusive recruitment process. We welcome applications from disabled candidates and will provide reasonable adjustments throughout the recruitment process. If you need support or an alternative format, please contact us at [email protected]
General Data Protection Regulations (GDPR) 2018
The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. For any questions or concerns about your personal data, please get in touch with our Data Protection Officer at the details provided below: at Email: [email protected].
Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.
This description is the source posting as it read when we added it. We are not affiliated with Institution of Civil Engineers (ICE), so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Offer £37,500
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
The range sits inside the market's middle half (£27,404–40,404), so this is typical pay for the occupation.
This pay misses the £41,700 standard floor, but clears the £33,400 new entrant rate.
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at Institution of Civil Engineers (ICE)About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Institution of Civil Engineers (ICE) holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.