VP, Acquisition
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£87,300
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 1132 (85% match) is an eligible occupation, with a going rate of £87,300, and EXINITY WORKS UK LTD is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 2432 (Marketing and commercial managers). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
1132 Marketing, sales and advertising directors Most likely code | £61,100 | £69,800 | £78,600 | £87,300 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
We are seeking a high-caliber VP of Acquisition Marketing to lead and execute Exinity’s global marketing acquisition strategy. Reporting directly to the CMO, you will lead a high-performing international marketing team tasked with scaling new trader acquisition across multi-channel strategy, that is uniquely locally while leveraging a global approach.
This role demands a balance of commercial rigor, performance marketing mastery, outstanding collaborative team player and innovative leadership. You will be responsible for deploying multi-million-dollar budgets to drive measurable ROI, building a world-class testing architecture, and pioneering new, scalable growth paths in a hyper-competitive global trading market.
Key Responsibilities:
1. Global Acquisition Strategy & Performance
- Lead the global client acquisition strategy, taking full accountability for top-line user growth, cost per acquisition (CPA), return on ad spend (ROAS), and long-term customer lifetime value (LTV).
- Scale mass market trader acquisition across diverse regions with hyper focus on cutting through locally with strict regulatory frameworks.
2. Channel Diversification & Expansion
- Reduce reliance on traditional paid search and social by aggressive diversification into programmatic, brand consideration channels, influencer marketing, native advertising, app marketing, and significantly increasing localised media buying.
- Establish strategic local brand partnerships opportunities and offline-to-online initiatives that unlock untapped pools of retail traders.
3. Data-Driven Rigor & Robust Testing Culture
- Champion a continuous, structured testing framework spanning full funnel marketing, ad creative, landing page conversion rate optimisation (CRO), messaging, and bidding strategies.
- Partner closely with Analytics and Data Science to maximise performance through multi-touch attribution (MTA), media mix modeling (MMM), and automated predictive LTV scoring.
4. Innovation & MarTech Advancement
- Stay ahead of Fintech and AdTech shifts, integrating AI-driven automation, dynamic creative optimisation (DCO), and emerging marketing channels to gain competitive advantages.
- Oversee the evolution of the acquisition technology stack, ensuring seamless integration between ad platforms, analytics toolsets, and customer onboarding funnels.
5. Leadership & Team Development
- Lead, mentor, and expand a cross-functional global acquisition team comprising performance marketers and agency partners.
- Foster a high-performance collaborative culture grounded in accountability, rapid experimentation, and continuous professional development.
Candidate Profile & Qualifications
- Fintech / Online Trading Expertise: 8+ years in senior acquisition/growth roles within high-volume online trading (FX/CFDs, crypto, or retail brokerage), iGaming, or consumer fintech. \
Track Record of Scale:
- Proven experience managing multi-million-dollar global performance budgets with tight ROI and CPA benchmarks.
Analytical Mastery:
- Exceptional data fluency; deep understanding of attribution modeling, LTV:CAC ratios, cohort retention, and funnel economics.
Testing Mindset:
- Demonstrated experience architecting systematic, large-scale experimentation programs with clear learning cycles.
Global Perspective:
- Strong experience expanding into emerging markets, navigating regional compliance/regulatory environments, and managing distributed teams across time zones.
Leadership Impact:
- Strategic thinker with a track record of building and scaling elite performance marketing teams.
This description is the source posting as it read when we added it. We are not affiliated with EXINITY WORKS UK LTD, so check their own site for the current details.
Where this offer sits in the market
Marketing, sales and advertising directors (SOC 1132) · UK · ONS ASHE 2025 · basic pay · ~229k in sample- Middle half £64,792–121,836
- Median £89,700
- Going rate £87,300
- Threshold £41,700
- New entrant £61,100–78,600
Similar sponsored roles
See all UK visa jobsNo close matches live right now.
Browse more sponsored jobs at EXINITY WORKS UK LTDAbout sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. EXINITY WORKS UK LTD holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 1132 going rate of £87,300. New-entrant and shortage discounts can lower it.